UPDATE
So spent time with JL. I put the CR 1 crossover back in. I am now crossing over the subs at 95hz - and they claim that even though my speakers go down to 30hz - they say that there will be clearer vocals and less distortion with the CR1 and crossing over at 95.
I am keeping an open mind. So far it’s not night and day good or bad / I am going to take it slow and see what I think.
However at least I know everything is dialed in reasonably
I think often the challenge here is that some people would always say there is only one correct way to set the CR1. But in reality, it doesn't just depend on the speaker or the JL. It also depends a lot on room acoustic and your JL and speaker placement.
Simplistically, your speakers are going to have more and more distortions when it tries to play lower and lower bass notes even if it officially can play at 30Hz because of the smaller drivers. So with a good sub, you'll technically get less distortions with the larger subwoofer diaphragm. But honestly, I think that's not even all that important. You can train your ears to listen for these distortions but they would generally be dwarfed by room acoustic issues.
With the JL, I think you can run DARO to make sure that it's frequency response is reasonably flat at your listening position but even that is not always a guarantee as EQ cannot fix troughs, only peaks.
Even though ideally you want to run REW, you can actually get away with something more simple like an iPhone and AudioTools because the microphone is relatively well calibrated. By playing pink noise in your system, you can see the speakers' bass frequency response and the subwoofers bass frequency response. Imagine if your speaker has a bass trough at 45-55Hz because of room acoustics but your subwoofer doesn't, then crossing over at 65Hz is going to allow your subwoofer to fix a room acoustic issue related to your speaker position.
Of course, if you have already gotten things running with crossover at 95Hz, what you can do now if you don't feel like measuring is just listen to music for a bit and see how you enjoy it. And then in the future, gradually lower the crossover and see if you get to a particular crossover frequency that works for you.