Just a quick correction that the preference is for a "smooth" frequency response, not flat. A smooth response is free of sudden changes in frequency response but can deviate from flat by having a slope down from low to high frequencies.Yes, this is very clear from all of Amir's many posts. My question is why do the people taking the blind listening tests prefer one speaker to another? Are they thinking back to some reference of live music and think this particular speaker sounds more real or do they simply like one speaker more than another for any number of reasons? Or is it because one has the flattest frequency response and that is what they associate with live unamplified music or are they thinking that chocolate is a flavor, just like warm sound is a flavor, and they prefer vanilla?
Answering your question is hard without one experiencing the test. But let me give an example. If I took your system and inserted a box that boosted the mid frequencies by 5 dB, you would most likely find that change objectionable. It is that aberration that stands out, not its absence. In other words in the test, you notice the faults of certain loudspeakers and the most blameless one stands out as the best. Think of comparing an amplifier that is distorting versus not. It is the distortion that would cause you to mark the one down, not the betterness of the other.
The notion of unamplified sound does not come to mind. The loudspeakers are so different sounding that you judge them based on that differential. Something we can't normally do without the quick switching in their tests.
Again, they are not picking the same loudspeaker. They are picking loudspeakers with certain characteristics and that is the smooth frequency response I mentioned. That aside, I can't explain the why. It just seems that when comparing loudspeakers, we seem to prefer the one that doesn't boost or reduce the frequency response. It is a relief that we are good judges of what is technically correct fidelity, sans the sloping down response.Do we or they know why they prefer one speaker over the others? Perhaps it does not even matter why they universally select the same speaker in these blind tests. Maybe it is as simple as Harmon gathering the data and then selling the speaker the blind listeners tell them they prefer?