"Anecdotally, it appears that preferences break out roughly into a third of customers liking 2nd harmonic types, a third liking 3rd harmonic, and the remainder liking neither or both. Customers have also been known to change their mind over a period of time.
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Nevertheless, whether you prefer 2nd or 3rd order type amplifiers, let's agree that we wish to minimize the total amount of distortion. And assuming that we have to put up with some distortion let's also agree that we prefer 2nd and 3rd harmonic components over 4th, 5th, 6th, 7th and so on.
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Negative feedback can reduce the total quantity of distortion, but it adds new components on its own, and tempts the designer to use more cascaded gain stages in search of better numbers, accompanied by greater feedback frequency stability issues."
Nelson Pass
https://passlabs.com/articles/audio-distortion-and-feedback
You should read the entire white paper.
I
Thanks for the link... I can't imagine the same number of people preferring 3rd order over 2nd order distortion.