Bias, Ad dollars, and the status quo…

Ted Denney III

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Feb 24, 2022
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Bias, Ad dollars, and the status quo— the complex interplay of establishment brands and their proxies in the Legacy High End Audio magazines.

The dynamics of the high-end audio industry reveal a complex interplay of motivations centered around dollars, measurements, and subjective evaluations. Here’s how these forces manifest:

1. Magazines and Advertising Revenue

Publications like Stereophile and The Absolute Sound operate as both gatekeepers and beneficiaries of the high-end audio market. Their reviews often favor brands that contribute significantly to their advertising revenue. This reliance on advertising creates a situation where products from established manufacturers are more likely to receive favorable coverage, while those that threaten the status quo may find themselves sidelined.

2. Selective Use of Measurements and Subjective Evaluations

These publications frequently cite measurements selectively—using them to validate products when it suits their narrative but leaning on subjective evaluations when measurements might not support a favored product. This dual approach allows them to maintain credibility with both objectivists, who prioritize data, and subjectivists, who trust their ears.

3. The Role of Subjectivist Audiophiles

Subjectivist audiophiles argue that while measurements are important, they ultimately serve to guide listeners toward gear that sounds better in real-world listening environments. They emphasize that personal listening experiences should be the ultimate test of audio quality. Subjectivists often appreciate how certain products can create an emotional connection or enhance the enjoyment of music, advocating for a balance between objective data and subjective enjoyment.

4. The Role of Objectivists

Within the audio community, objectivists advocate for systems based on measurable performance metrics. They often argue that their budget-friendly setups perform as well as—or better than—high-end systems, dismissing subjective experiences as invalid. This perspective can create friction with high-end manufacturers and enthusiasts who appreciate the nuanced performance of premium products. While objectivists focus on data-driven assessments, they may overlook how subjective preferences can influence perceived sound quality.

5. The Influence of Disruptive Technology

The emergence of disruptive new technologies poses a significant challenge to traditional manufacturers that lack significant innovation but possess substantial advertising budgets. These innovative products can outperform established offerings, yet they often struggle to gain traction in publications that prioritize their longstanding advertisers. As a result, truly groundbreaking technologies may be overlooked or underrepresented in favor of familiar brands that continue to dominate the ad space.

In summary, the audio industry’s structure creates an environment where financial incentives and established relationships can lead to the marginalization of even prominent companies. Their experience illustrates that being innovative and effective can sometimes be a liability in an industry resistant to disruptive change. The interplay between objectivist and subjectivist audiophiles further complicates this landscape; while objectivists focus on measurable performance, subjectivists recognize that measurements ultimately serve to enhance subjective listening experiences. This duality highlights how dollars can shape narratives in ways that obscure true performance and innovation while sidelining new technologies that challenge traditional paradigms.
 
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Guess one thread complaining about perceived unjust treatment of your company wasn't enough that another thread is necessary. The victimization narrative, especially when repeated, is a turnoff
 
Guess one thread complaining about perceived unjust treatment of your company wasn't enough that another thread is necessary. The victimization narrative, especially when repeated, is a turnoff
Agree 100%
 
Bias, Ad dollars, and the status quo— the complex interplay of establishment brands and their proxies in the Legacy High End Audio magazines.

The dynamics of the high-end audio industry reveal a complex interplay of motivations centered around dollars, measurements, and subjective evaluations. Here’s how these forces manifest:

1. Magazines and Advertising Revenue

Publications like Stereophile and The Absolute Sound operate as both gatekeepers and beneficiaries of the high-end audio market. Their reviews often favor brands that contribute significantly to their advertising revenue. This reliance on advertising creates a situation where products from established manufacturers are more likely to receive favorable coverage, while those that threaten the status quo may find themselves sidelined.

2. Selective Use of Measurements and Subjective Evaluations

These publications frequently cite measurements selectively—using them to validate products when it suits their narrative but leaning on subjective evaluations when measurements might not support a favored product. This dual approach allows them to maintain credibility with both objectivists, who prioritize data, and subjectivists, who trust their ears.

3. The Role of Subjectivist Audiophiles

Subjectivist audiophiles argue that while measurements are important, they ultimately serve to guide listeners toward gear that sounds better in real-world listening environments. They emphasize that personal listening experiences should be the ultimate test of audio quality. Subjectivists often appreciate how certain products can create an emotional connection or enhance the enjoyment of music, advocating for a balance between objective data and subjective enjoyment.

4. The Role of Objectivists

Within the audio community, objectivists advocate for systems based on measurable performance metrics. They often argue that their budget-friendly setups perform as well as—or better than—high-end systems, dismissing subjective experiences as invalid. This perspective can create friction with high-end manufacturers and enthusiasts who appreciate the nuanced performance of premium products. While objectivists focus on data-driven assessments, they may overlook how subjective preferences can influence perceived sound quality.

5. The Influence of Disruptive Technology

The emergence of disruptive new technologies poses a significant challenge to traditional manufacturers that lack significant innovation but possess substantial advertising budgets. These innovative products can outperform established offerings, yet they often struggle to gain traction in publications that prioritize their longstanding advertisers. As a result, truly groundbreaking technologies may be overlooked or underrepresented in favor of familiar brands that continue to dominate the ad space.

6. Synergistic Research’s Experience

A clear example of this dynamic can be seen with Synergistic Research, one of the largest high-end cable and accessory manufacturers in the industry. Initially, SR benefited from advertising in these publications; however, as their products became increasingly effective and innovative, they posed a threat to other established advertisers. The magazines found themselves in a difficult position: they could not truthfully report on SR’s superior performance without undermining their core advertisers. Consequently, coverage of Synergistic Research dwindled, leading them to cut all advertising with these publications.

In summary, the audio industry’s structure creates an environment where financial incentives and established relationships can lead to the marginalization of even prominent companies like Synergistic Research. Their experience illustrates that being innovative and effective can sometimes be a liability in an industry resistant to disruptive change. The interplay between objectivist and subjectivist audiophiles further complicates this landscape; while objectivists focus on measurable performance, subjectivists recognize that measurements ultimately serve to enhance subjective listening experiences. This duality highlights how dollars can shape narratives in ways that obscure true performance and innovation while sidelining new technologies that challenge traditional paradigms.
For gods sake Ted 3 threads promoting your company! Ron I do not want this community to become a a place dedicated to manufactures advertising. It bores me to death. Ted is directly stating as a fact that magazines were unable to tell the truth about SR because they are so much better than their competitors that telling the truth would destroy relationships with all the other tweak/cable companies. This self serving unsupported statement slurs both the magazines and his competitors. Please put a stop to this. WBF credibility is on the line.
 
For gods sake Ted 3 threads promoting your company! Ron I do not want this community to become a a place dedicated to manufactures advertising. It bores me to death. Ted is directly stating as a fact that magazines were unable to tell the truth about SR because they are so much better than their competitors that telling the truth would destroy relationships with all the other tweak/cable companies. This self serving unsupported statement slurs both the magazines and his competitors. Please put a stop to this. WBF credibility is on the line.
There we go, I fixed it. I took out any reference to my company. Is that better for you?

And to my competitors and those in the high-end press, I know you’re reading this. You no longer control the narrative. There is a reckoning coming, and you cannot stop it.
 
News flash not only is the victim card a turnoff so is the arrogance.
 
Not sidelining you just stating how the narrative comes across to me and I'm sure others. It's enough of a turnoff that even if you in fact make/made the best of the best I wouldn't purchase any SR products simply because of it
 
Many of the guys who post here constantly tend to be in the industry, directly or indirectly. They may not want my message getting out. I cross-post many of my thought-provoking topics to other forums, where they don’t elicit this foaming-at-the-mouth response that seems to come from a half-dozen or so people here. The responses there are, in fact, met with honest gratitude and foster deep conversation. This is my audience. The industry can no longer control the narrative.

Despite spending less money advertising in 18 months than my top three competitors spend in a single month (each), SR is one of the few companies in our space that is growing year over year since Covid, when our customers were forced to stay home and were showered with billions of free dollars. Now in 2025, we are set to take dominant market share.
 
Many of the guys who post here constantly tend to be in the industry, directly or indirectly.
Hello Ted,

I cannot agree with the quantification of "many" in the context to what you refer.

Yes, a few distributors and a couple to a few manufacturers post regularly, but even they post mainly (i) to interact with their existing clients and prospective clients, (ii) to answer specific questions posted by existing clients and prospective clients, and (iii) to cultivate their WBF user groups of hobbyists who love their products.

They rarely make posts that function as pure advertisements or promotional infomercials for their brands.
 
2. Selective Use of Measurements and Subjective Evaluations

These publications frequently cite measurements selectively—using them to validate products when it suits their narrative but leaning on subjective evaluations when measurements might not support a favored product.

Could you please give us a couple of examples of this selective use of measurements? I haven't done a careful survey or analysis, but it seems to me that John Atkinson measures the component under evaluation for every major review.
 
Could you please give us a couple of examples of this selective use of measurements? I haven't done a careful survey or analysis, but it seems to me that John Atkinson measures the component under evaluation for every major review.

There have also been many instances where a positive subjective review was called into question by the measurements.

Rob :)

 
There we go, I fixed it. I took out any reference to my company. Is that better for you?

And to my competitors and those in the high-end press, I know you’re reading this. You no longer control the narrative. There is a reckoning coming, and you cannot stop it.
Ted, aren’t you doing to them what you are accusing them of doing to you. Unsubstantiated attacks not based upon facts. Look, I have never said a single negative thing about your products because I am not informed enough to render an opinion. Can we please just talk about audio theories, design, goals, alternatives, value, effectiveness etc. It would be great if you could do this without reference to competitors or reviewers. Let us decide for ourselves. Also please start your threads honestly by explaining your products and how you feel they will be of interest to us. You’ve succeeded in getting us to question your honesty instead of taking an interest in your products. Why do you keep making the same mistake ?
 
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There have also been many instances where a positive subjective review was called into question by the measurements.

I agree. Very often John Atkinson scratches his head when the subjective review is more positive than his objective measurements would suggest.

But Ted seems to be alleging something else. Rather than just a fully-disclosed disconnect between John's objective measurements and the reviewer's subjective impressions Ted seems to be alleging a deliberate effort to favor certain products over other products through the selective reporting of objective measurements.
 
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I agree. Very often John Atkinson scratches his head when the subject of review is more positive than his objective measurements would suggest.

But Ted is alleging something else. Rather than just a fully-disclosed disconnect between objective measurements and subjective impressions Ted is alleging a deliberate effort to favor certain products over other products.
Exactly correct Ron. The irony here is that the lesson Ted will learn is that everyone here is also out to get him. He will not see how his disingenuous marketing posts filled with unsubstantiated statements are the reasons he is getting such negative reactions. I’m not sure this should continue. What has anyone learned? How is this good for WBF.
 
I agree. Very often John Atkinson scratches his head when the subject of review is more positive than his objective measurements would suggest.

But Ted is alleging something else. Rather than just a fully-disclosed disconnect between objective measurements and subjective impressions Ted is alleging a deliberate effort to favor certain products over other products.
When Audio and Stereo Review dominated the journalistic landscape, both took a scientific approach to determining the quality of an amplifier or loudspeaker. Then, a tiny, erratically published publication named Stereophile by J. Gordon Holt appeared and changed the game forever, followed by HP and TAS.

I also appreciate what JA does, and I understand that a speaker that measures well more often than not is his clear preference. John is an accomplished recording engineer, so a speaker with excellent on- and off-axis response better suits his personal preference and professional requirements. That said, one cannot deny if John feels a speaker does not measure well, regardless of how it sounds subjectively, it can be a mark against a product's value.

Ted, I admire a man who carves a clear path for himself and knows what he believes in. I think it's wise to challenge conventional wisdom and ask that people evaluate Synergistic products with as little baked-in bias as possible. That said, I also agree with JiminGa that you have something valuable to contribute to the Forum regarding how and why your firm develops products and explaining how they provide better sound.

All to say to the members is that it pays to remain open-minded when considering a friend's or reviewer's perspective. Most of all, take the time to learn to listen and be confident in your choices about what great sound is all about. No one has the answer but you!
 
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I welcome Mr. Denney and his thoughts but I do find his takeover a bit over the top and inventing a controversy that did not exist here seems a bit much.
I do agree and have stated my feelings about the press and I don’t understand why these for profit companies need to use long term loans, deep accommodations etc to do business which have some questionable consequences and results . I too believe the playing field is not level and that new and small companies have a difficult path for any coverage and so the internet is the best feasible trail to discovery .
The I’m mad as hell and I’m not going to take it anymore approach is in my opinion here a bit much.
Mr. Denney can speak truth to power that’s his right but here I think it’s over the top.
 
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Wouldn’t it make sense for him to start a WBF SR forum for him to share his thoughts on all things audio. Anyone would be free to check it out. That way we can keep general audio and other forums free of his methodology. Everyone could be happy.
 

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