It is rare for me remember anyone not immediately recognizing the superiority of a high end system. The problem is getting someone to engage in music listening as a primary activity. Unless it is a party or being utilized as background music they have a very short attention span. Even if I were to make a system as a gift (which I have done) they only listen as background music. Consequently they never make the commitment that audiophiles make.
I think you hit the nail right on the head. Everybody loves music. The question is, how many people these days actually make the time to do nothing but listen? My observation is that all other "excuses" are secondary.
Let's take a look at what those of us that do have in common despite growing up in different generations. Almost all of us were exposed to good music early and have said music as integral parts of our good memories. Almost all of us have some level of technical knowledge about reproduction before entering the hobby in earnest. All of us value music that much more than the next guy that we want to hear it played back better. When watching live acts, we want the better seats. We want to attend concerts in the better venues if we had the choice. This yearning for the better seems intrinsic too. We appear to simply want better experiences all around. Vacations, meals, social gatherings. The next question is why? Most of us were or are in careers that demand high levels of mental exertion that taxes stamina and general mental well being. Stress. Law, Medicine, Finance, Engineering, Education, Science, Operations, Administration come top of mind. It is the arts we turn to to keep us balanced. We're the guys who come home mentally but not necessarily physically tired. Those guys often don't have to deal with thoughts swirling in their skulls about what happened that day compounded with thoughts of what will happen the next day and the day after that. To top it all of we usually aren't the big bosses. We're the right hand men, the mechanics, the good soldiers expected to perform day in and day out answerable to those above but more importantly those below. This by default is a small subset of the general population.
Yet, I do believe that even if a person fits less squarely in this basic profile, there is no reason one cannot have quality music as part of his or her decompression options. The entry point needs to be easy. A gentle learning curve, a system that delivers but shouldn't be intimidating to operate and shouldn't dominate the domestic environ. More so now in the advent of streaming.
We've admittedly been focused on putting together statement level systems. Heck, our business is mainly turnkey systems from acoustics, power, mechanical and of course system integration. This however caters to those already swimming in the deep waters. If we in the distribution and retail sides of the industry want to expand the base, it is incumbent upon us to begin showing what we can deliver no holds barred but also that we can deliver great results in small packages.
In a sense we need to go back to the golden age where there were much fewer boxes, wires and had speakers that didn't need to be pulled out way into common spaces. If we can't get people to sit down and enjoy with a small system, the only people scaling up will be one time trophy hunters.
The small system in my opinion is the foundation. Small speakers and integrated amps that share genetics with the halo products. The chances for WAF are greatly increased and objections from neighbors greatly decreased.
I've added two more intergrated amplifiers to our lineup in the CH I1 and the Constellation Inspiration Integrated 1.0 to go with our bevy of SET and PP integrateds from KR. I am also working with Leif and Damon of Von Schweikert on a VR series floorstander that will join the entry level Vr-22, the larger E3 and E3 SE. I love two way monitors but only the already initiated really want to deal with stands. The newbies are afraid their speakers might be knocked over by the kids or the pets. Obviously we know this is easily dealt with but really can we blame them for having these reservations? No not really.
Lastly I think the demos need to be done with restraint on our parts. Yes we are enthusiastic, yes there is so much information we can share but have so little time. We need to make the demos stress free by putting a glass in one hand, the remote in the other and talking a whole lot less. After all, it is stress itself that we are trying to relieve. At the end of the day, what we really want to demonstrate is the experience our clients could have any time that they want in their own homes, nothing more. We want them walking away saying. Hell, that beats a friggin' prescription. LOL
Rant.....DONE.
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