Personally I would always measure before deciding whether to invest time and or money in bass traps. Some rooms really don't need any, others need a lot. It really all depends on room size, layout and room construction. Many people don't measure, buy a few bass traps and hope to have magically fixed their room's acoustic issues. Modern acoustic measurement software is not expensive, or difficult to use so there is no excuse really for randomly buying stuff! I have designed and built rooms with zero bass trapping that sounded awesome because the room was non-rectangular, with very flexible walls and we used a bit of EQ. Likewise I have done rooms where fixing the bass with multiple subs and EQ did not deliver the goods because the room was made of brick and hence very stiff. That particular room we had to install 12 bass traps in addition to multiple subs carefully placed and a ton of EQ to get the sound to work. So it very much depends on the circumstances of your room and how it measures.