While digital room correction may be beneficial (I would need to hear it), instead of correcting a bad or mediocre room (and most rooms are) as such, I'd first make the room better with acoustic treatment. You can read from my review, linked to in my signature, about the miracles that this can accomplish.
Once you have taken care of room reflections in a natural way, then you can think about digital correction on top of that. Yes, acoustic treatment may not be able to do so much about the frequency response in your room (speaker positioning can), but I would bet that taking care of room reflections that way beats digital impulse correction by a mile.
As for the price, acoustic treatment is certainly more expensive than a $ 329 program, but still just a fraction of the cost of a more aspiring high-end system. I certainly might say that acoustic room treatment perhaps has been the most significant of all upgrades to my system (the total cost in my system was $ 6K, the cost of tube traps and sound panels at the time of my review was $ 3K, including shipping).
In any case, I guess all can agree that getting your room right is paramount for the performance of your system.