http://www.sonicdesign.se/tooleinw.htm
1. Please tell us about when and how you came to see the importance of ABX tests in audio?
Before I joined Harman International, I was a research scientist, at the National Research Council in Canada. In the 1970's I realized that there was a need for some serious research into the psychoacoustics of loudspeakers and rooms, and I examined the literature that existed at the time. There were plenty of measurement techniques, to generate technical data - graphs and numbers - but there were no reliable rules for interpreting them in ways that related to human perceptions. At the same time, there were people saying that "we all hear differently", and that there can be no rules for what sounds good. I simply did not believe that, and decided to test it. Looking into the methods of experimental psychology, it was clear that blind,and double blind testing was necessary, and that it was also necessary to control other factors, such as loudness, if we were to have any hope of examining the true opinions of listeners. When we did listening tests with even very simple experimental controls, we found that most people, most of the time, liked and disliked the same loudspeakers. There were exceptions, and when we examined why, we found that hearing performance was a main factor. People with close to normal hearing thresholds, and who had some experience in critical listening, all agreed very closely in their preferences. So, it is true that we do not all agree on what is good, but those persons with normal hearing, and some skill in making judgments about sound quality, show remarkably similar opinions. When people differ from this group they differ in random ways, so it is not possible to rely on such listeners for guidance or advice. All of this is described in great detail in:
1. F.E. Toole, “Listening Tests, Turning Opinion Into Fact”, J. Audio Eng. Soc., vol. 30, pp. 431-445 (1982 June).
2 . F.E. Toole, “Subjective Measurements of Loudspeaker Sound Quality and Listener Performance”, J. Audio Eng. Soc., vol 33, pp. 2-32 (1985 January/February)
A more recent description can be found in a chapter in the Focal Press book, "Loudspeaker and Headphone Handbook" edited by John Borwick, a new edition (the 3rd) will soon be released. ABX testing is just one of many techniques for evaluating sound quality. It is very useful for settling "is there an audible difference" kinds of tests - e.g. wires, CD players, amplifiers, perceptual encoders. The results of such tests are, ideally, yes or no. For loudspeakers, the differences are clearly audible, and the question is more one of preference and why there is a preference, so we use multiple comparison techniques, which give listeners a better "context" within which to form what is a very complicated opinion.