Ok guys, so now I follow this brand-gate.
I remember about the company Cello (I mean, I remember to have read about them...), which was established by Mark Levinson, isn't it? I also new that a new Cello company was connected to Matthew James.
I'm not sure instead that Viola is related directly to Cello. I know that behind Viola there was Tom Colangelo, who, if I'm not wrong, was engineer at Mark Levinson. Viola is one of the most desired solid state design in Italy, a kind of legend.
Instead, with regards to
King/Cello, I though it was another completely unrelated company.