Yeah, I'm definitely not going to get into a debate on the value of subjective listening vs objective testing, we've heard it all before anyway. I believe it's not possible to correlate everything we hear to a measurement and our knowledge of the science of sound reproduction is incomplete at this time. However, I do have an engineering degree and the basic design of my cables is based on hard science, then the performance is verified and adjusted if need be by empirical testing. IMO, the best audio equipment is made by designers who understand the science deeply but also aren't so arrogant to think they know all there is to know and leave an open mind, which is reflected in their acceptance of the value of subjective listening to evaluate their designs.
Part of the issue here is amirm is talking about gross phenomenon like 30 dB changes in frequency response while I have been talking about the finer points of how to get a perfect soundstage (which is how this discussion started), while assuming gross aspects of system performance have been 98% dealt with. I mean, who cares about soundstage when you have other gross, unacceptable issues with your system's performance? My point is, once you get your system pretty much dialed in and are seeking that last 2% of performance, at that point everything matters and will make a significant difference. This is why cables don't seem like they make a difference when you're dealing with gross aspects of setup, because they don't. They only make a difference in the context of trying to extract that last bit of performance from a system. For many of us, that last 2% is where the magic really is. Once you hear a system with performing at the level where you have an immersive 3D soundstage where the speakers and room boundaries disappear, when you have a system that resolves the fine micro-detail of acoustic instruments properly, there is no going back.
I'd also point out that many folks go through a never-ending process of component swapping trying to account for deficiencies in the performance of their AC power and cables. These things are the backbone of a system and without neutral cables and good AC power it's impossible to judge the performance of the components in your system. For example, if you have harsh cables you'll buy warm components to compensate than wonder why your system can't resolve fine detail like your buddies system can. Or you buy warm cables and despite buying the most detailed, resolving components you can, you STILL don't get the fine detail your buddies system has. The same goes for dirty AC power, you'll want to purchase components and cables that make the harshness and listening fatigue go away, but in the process you lose all the fine detail. However, if you have neutral cables that are capable of good resolution (this isn't a given just because the cable is expensive) and good AC power then you are in a position to fairly evaluate the components and now you have a chance of putting together a good system. So imo, the process of putting together a system using cheap cables and no AC Power conditioning, then doing these things last, to "tune" the system is bass-ackward. Forget trying to "tune" your system with cables, instead pick the most neutral and resolving cables you can find and get decent power distribution/conditioning from the start.
Part of the issue here is amirm is talking about gross phenomenon like 30 dB changes in frequency response while I have been talking about the finer points of how to get a perfect soundstage (which is how this discussion started), while assuming gross aspects of system performance have been 98% dealt with. I mean, who cares about soundstage when you have other gross, unacceptable issues with your system's performance? My point is, once you get your system pretty much dialed in and are seeking that last 2% of performance, at that point everything matters and will make a significant difference. This is why cables don't seem like they make a difference when you're dealing with gross aspects of setup, because they don't. They only make a difference in the context of trying to extract that last bit of performance from a system. For many of us, that last 2% is where the magic really is. Once you hear a system with performing at the level where you have an immersive 3D soundstage where the speakers and room boundaries disappear, when you have a system that resolves the fine micro-detail of acoustic instruments properly, there is no going back.
I'd also point out that many folks go through a never-ending process of component swapping trying to account for deficiencies in the performance of their AC power and cables. These things are the backbone of a system and without neutral cables and good AC power it's impossible to judge the performance of the components in your system. For example, if you have harsh cables you'll buy warm components to compensate than wonder why your system can't resolve fine detail like your buddies system can. Or you buy warm cables and despite buying the most detailed, resolving components you can, you STILL don't get the fine detail your buddies system has. The same goes for dirty AC power, you'll want to purchase components and cables that make the harshness and listening fatigue go away, but in the process you lose all the fine detail. However, if you have neutral cables that are capable of good resolution (this isn't a given just because the cable is expensive) and good AC power then you are in a position to fairly evaluate the components and now you have a chance of putting together a good system. So imo, the process of putting together a system using cheap cables and no AC Power conditioning, then doing these things last, to "tune" the system is bass-ackward. Forget trying to "tune" your system with cables, instead pick the most neutral and resolving cables you can find and get decent power distribution/conditioning from the start.