New WAMM details
- Thread starter Adrian Low
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Steve Williams
Site Founder, Site Owner, Administrator
After months of speculation and twelve pages in this thread, I feel the same.
It will be interesting to see if DW's magnum opus is something really new and an indication of a new direction for future Wilson products or if it is more of an evolution of their XLF speaker. It looks like it is a two tower system from that last photo and not a four tower like Evolution Acoustics or YG's flagships. For Magico, the MPro was a departure and harbinger of things to come, though their statement speaker, the Ultimate 3, is quite different.
The ultimate seems like an attempt to just cash in on the horn boom. If you ever visit Munich the number of horns just keeps growing with even the small ones charging ridiculous price tags
Perhaps, but Magico made their first horn Ultimate quite a few years back, before I read about all of the horn offerings at the Munich show. They don't sell many, so I don't know how much "cashing in" is happening.
Teasers like this are just asinine and immature.
If you have a photo of something you are introducing, send out the photo.
It's like pregnancy testing. It's going to be the same surprise finding out if it is a boy or a girl if you find out at 10 weeks or at delivery.
If you have the information, let it out.
If you have a photo of something you are introducing, send out the photo.
It's like pregnancy testing. It's going to be the same surprise finding out if it is a boy or a girl if you find out at 10 weeks or at delivery.
If you have the information, let it out.
If I recall correctly the Ultimate came out the same year as the Mini I if not before that.
It might not be quite finished yet. In the picture you can still see the crossovers sitting on a table behind the left speaker. What was mistaken for an outrigger is actually a side table leg.
Designers show the same picture in every such run-up
http://www.theonion.com/article/doctor-just-uses-same-ultrasound-picture-for-every-37831
think 'Corvette'........or maybe a better example is the '2017 Ford GT40'. it says something about the company.
the WAMM is a 'halo' product which keeps the brand relevant and in the buzz and the news. they want to stretch it out as long as possible. once they reveal all the details the effect starts to fade. i'll indulge them the tease and drama. 'what's good for Wilson Audio is good for the high end'. I think I heard someone say something like that before.
if you were a Wilson dealer you would want customers asking questions, getting on the email list, talking upgrades. and make no mistake, the dealers are the real Wilson customers.
maybe there will be new tech and maybe not.
personally I applaud the commitment it takes to do something like this and it can only bring more light to High End audio in the short term. and possibly more 'whales' will be attracted to this hobby instead of another Ferrari or investment art......it could boost revenues in the highest of the high end and cause a trickle down too......I do hope that the buyers of these speakers actually listen to them regularly and they are not in some seldom used room at one of their summer homes.
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I do too and agree that it takes tremendous commitment and cash to make a new product like this, but I have never been a fan of this type of marketing.
If you are in the midst of making something new and aren't far enough along to show a prototype you are proud of, just tell me you're developing something new. I can accept that. Don't show me half a photo.
I am sure dealers and manufacturers like excitement. I loathe surprises and I love spoilers. Just give me the goods. I'm not interested in games.
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