think 'Corvette'........or maybe a better example is the '2017 Ford GT40'. it says something about the company.
the WAMM is a 'halo' product which keeps the brand relevant and in the buzz and the news. they want to stretch it out as long as possible. once they reveal all the details the effect starts to fade. i'll indulge them the tease and drama. 'what's good for Wilson Audio is good for the high end'. I think I heard someone say something like that before.
if you were a Wilson dealer you would want customers asking questions, getting on the email list, talking upgrades. and make no mistake, the dealers are the real Wilson customers.
maybe there will be new tech and maybe not.
personally I applaud the commitment it takes to do something like this and it can only bring more light to High End audio in the short term. and possibly more 'whales' will be attracted to this hobby instead of another Ferrari or investment art......it could boost revenues in the highest of the high end and cause a trickle down too......I do hope that the buyers of these speakers actually listen to them regularly and they are not in some seldom used room at one of their summer homes.
I totally agree with Mike because there is evidence that it is a great marketing strategy to create an unatainable product that most of us cannot possibly own or even imagine, to serve as the flagship of a desired line for most of us to aspire towards and then make us feel better when we can purchase some aspect of it. Porsche has used this technique for years with their race cars and has helped make Porsche the reference sports car for many decades and the dream of almost all car enthusiasts. Even though divorce forced me to sell my 911 more than a decade ago, I still think about it every time I see a 911 on the road.
Also, anyone who has tried to create their own magnum opus knows, it is incredibly exciting to develop and rewarding when the project reaches key milestones. So I commend David Wilson, even though I would not be a potential purchaser for the new WAMM because I do not own Wilsons.
On a strange note I would like to share a totally chance experience that you might find interesting. I was at a CES when the audio portion was still held at the Jockey Club, I believe January 1980. As I was was wandering the halls on the first day of the show, I saw a sign that said Wilson Audio Specialties, a company I had never heard of and walked inside to see the strangest speaker I had seen since the Soundlabs, Dayton Wrights or Joh Iverson's Force Fields (yes I saw and heard them). In this remarkably empty room stood a man I now know to be David Wilson, who was so gracious and excited to talk about his new baby, that we rapidly got engaged in his musical interests and his recording experiences, especially what he had to do the piano to record Ragtime Razzmatzz. Only then did we turn to this strange thing/speaker (The WAMM) looming over us. I understood some of its components, like the RTR arrays, the D'appolito configured low tweets/mids and of course the more conventional components and mammoth woofers, but he still took the time to explain in detail some of the many aspects I did not understand or comprehend. He has clearly so excited to play the speaker, but he was waiting for a particular person to arrive for the audition--Arnie Nudell, the designer of the then reigning king of audio the Infinity IRS (whatever version). When Nudell arrived, as luck would have it he sat next to me to occupy the other best seat in the room.
Then Wilson humbly and slightly nervously began the demo, using Roland components if my memory serves me right. It was instantly apparent that we were listening to something that transcended what us audiophiles considered the current pinnacle, namely the IRS's. It was huge, powerful, vibrant and totally without enclosure, something I thought only line arrays, planars and the Force Field could do.
I do not remember much more about the sound, because I became preoccupied by what was happening next to me, Arnie Nudell having a panic attack upon realizing the undeniably, that he was no longer the king of audio and that there was a new gunslinger in town. Being the gentleman he is and was then, David Wilson, having no doubt why Nudell was hyperventilating, was still so gracious and tried to compliment him and his many achievements, especially the IRS.
While Wilson Audio has more than any other company transformed high end audio, speaker design and speaker pricing since then, I totally applaud David Wilson's personal ethos as he choses to complete his dream by designing the new WAMM. Bravo Mr. Wilson. It is certainly not about the money as some naysayers might suggest.