What is the best (second best) phono cable solution if the tonearm manufacturer does not offer a balanced output of some kind either as an XLR connection block or as a dangling pair of XLR cables?
You can use RCAs if there is a separate ground post, which most arms have. The trick is the ground post is the shield for the cable (left and right channels) and corresponds to pin 1 of the XLR input on the preamp. The minus outputs of the cartridge connect to the barrel connection of the RCAs and the plus outputs are the center pins of the RCAs. On no account can the barrel of the RCA touch the shield of the cable. So now we have a twisted pair running inside a shield and this is a balanced line and works quite well!
We make a cable like this - it has RCAs on one end, with a separate ground lug for the ground post and XLRs at the other end. Easy peasy.
I thought the whole point of balanced inputs and balanced cables was common mode rejection to minimize noise?
Its more than that!!
A
HUGE reason for going balanced is to eliminate the
cable as part of the 'sound' of the system. Think about how successfully microphone signals were able to travel in 150 (or more) feet of microphone cables back in 1958! This was over a decade and a half before the first high end audio interconnect cables were introduced and yet the better your system is, the better these (late 1950s) recordings sound.
The balanced line system is an exotic cable interface system where the transmitter and receiver does the heavy lifting to make things sound right
rather than the cable. With single-ended cables its the other way 'round, which is why single-ended cables are so expensive with really variable results.
So put simply, you do balanced line,
in particular in a tonearm hookup, to eliminate any coloration the tonearm cable has.
If there is any place in the system to get this right, its the phono: no matter how good your preamp/amp/speakers are there's
no way you can make up for signal loss or coloration downstream!!
The obvious take away is the tonearm cable does not have to be expensive if its balanced and properly built. It can and will sound every bit as good as the most expensive or 'best' sounding single-ended cable.