Let me start by saying i subscribe to magazines and do enjoy reading some of them, but would NEVER follow their advice. In other words, I am one of your customers or potential customer types.
How would you respond to the real criticism that a magazine should not be 90% written by one man. I don’t know if that is due to a lack of staff or funds, but there is no way for a single human to review so many products well and offer meaningful help to us consumers, even though he is a good writer. It literally reads like adverticles, as do many “reviews.” Every article follows the same cookie-cutter formula: Humorous intro, specs and the manufacturer’s “features” followed by “sound,” without much detail on the music used, system or room and then “verdict,” which is always favorable. The nonsense that a selection process was used so only favorable reviews get print is rubbish. Negative reviews would go a long way towards establishing integrity and honesty that SO many audiophiles suspect is missing from publications. After all, as an audiophile I go to shows and visit friends and dealers and listen to many products in different settings. I like some, dislike others, love some and hate some. I think that is the experience of most audiophiles, so why don’t “reviewers” have similar experience? The “I only write about the good” spiel comes off as sketchy even if it is true. It betrays what most of us know: the relationship between adventisers and the products “reviewed” is suspect at best and corrupt at worst.
These articles also promote the idea that a product on its own is a block in a chain of blocks and ignore the influence of compatability, system as whole that is more than the sum of parts, room, music preferences… I prefer the magazines that include album reviews and the authors write about their love of music and albums they discovered and used in the review. That way I find new music instead of just reading a 100-page advertisement. I cancelled subscription to those, especially because 90% of the magazine is written by one person.