Ooh boy. Where to start…
1. Standard accommodation is 50% off, 25% is extremely rare and I have only heard one case of it and it involved a piece of prototype gear.
2. The price has gone up because of parts price increases primarily. I know of two loudspeakers designers complaining about some metal parts going up 4x and 5x.
3. If you talk to Alon at Magico, he will tell you that a manufacturer needs to be at 4-6X Bill of Materials to earn a good return.
Really? Maxx2 to Maxx3 went from 44k to 68k, Alexx 109k, AlexxV 135k
All the same size function, number of drivers, designed speaker based on what Wilson have learnt manufacturing for 35 years.
We know the drivers have very little cost. Wilson has been manufacturing for a long time now, so synergies and cost reductions should be part of this equation like any other manufacturing business.
However prices are going exponentially higher.
How many speakers do Wilson manufacture now vs 20 and 10 years ago?
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