The secret is which claims on the website are a lie. They cannot all be true - not in this reality. But if I was him I wouldn't share any information either. Fact is that even though it probably just spews RF into the lines, it creates a result people pay money for and are pleased with.
As stated before, it either does or does not create loops while the vice-versa is that it either does or does not normalize potentials. And this can be useful sometimes when you have too many separate but dirty lines back to the breaker. It isn't ideal to make extra paths, but it beats the hell out of irritating noise that is audible. The smart solution to normalize potentials is to the shortest runs possible. But isn't what happens when you're amps are by the speakers on separate AC lines than your sources all on the same one on a rack - where extra cables are a moot point essentially. So the best advice is probably don't use separate AC lines unless they're dedicated.
As far as engineering, that's a loaded question. Technically anything like this that would be almost assured to act like an antenna (based on all grounding boxes thus far, their description, and when I've heard them) is horrible "engineering". But that depends on what you're engineering for, if your goals are to engineer for exactly what they do, then you're doing awesome. But most engineers are waaay toooo egotistical to ever accept the idea of purposely loading up some RF.
Accusing somebody of lying in public, well you are using are some strong words. I leave it at that because after such an accusation any discussion does not make any sense.