I think I hang out at stereo stores way too often but maybe I have some insights on what different customers want because I’ve found my taste very divergent from theirs. With respect to active speakers, I’ve seen customers not liking them basically for 3 primary reasons, usually in this order:
1) They genuinely hear something that’s inferior in the active speakers compared to passive systems they know
2) They hear something that is actually a technically superior aspect of active speakers and they don’t like what they hear
3) They just want to mix and match their system
This is even if they can’t always describe exactly what is bothering them from what they’re hearing
For #1, it can be due to driver distortion, lower SNR from amplifier, poor transient accuracy from amplifier, increased jitter from the DAC, noise floor modulation from the DAC, RF noise that goes through the DAC/amp
For #2, people sometimes don’t like a ”better“/smoother/more accurate frequency response, lack of clipping, lack of crossover artifacts, higher dynamic range, lack of harmonic distortions.
I think active speaker enthusiasts tend to focus on #2 and ignore #1 or just can’t hear the issues related to #1. But I also acknowledge that many passive speaker listeners ignore specific types of distortions and sometimes learn to love those distortions that active speakers often eliminate.
But the way I see it is that, audiophilia is a hobby so people should spend their money on whatever they like.