Obviously, if you hear a change in sound after changing cables then the signal has changed. Just because whatever you think you are measuring hasn't changed that doesn't mean something else hasn't. Then again, perhaps the tools being used are not up to the task. For instance, did you make any DTCD measurements? I didn't think so. Who knows what other electrical properties are waiting to be discovered.
DTCD:
http://www.shunyata.com/index.php/technical-feat/technologies/78-dtcd/288-dtcd
http://www.shunyata.com/index.php/t...gies/78-dtcd/289-dtcd-measurement-comparisons
Another old cliche. If we hear it then it must be so, which presumes hearing is more accurate than good measures which isn't true.
Combined with another oldie, but goody, ridiculous measurements of some product that bear no relation in a way that can matter in how the product is used. And like many such, they even illustrate why it is a garbage measure if you look closely.
The first link is about pulsed high current through the cord. They say it is AC though we don't know if that is 60 hz or something else. When you see their impulse profile you see it must be something like a stepped square wave. 60 hz from the wall doesn't change like that. It also is a stock black cord vs their Venom 3. Quite possibly the stock cord is 14 gauge or 16 gauge maybe even 18 gauge. The Venom is 12 gauge. That alone would explain the difference they are showing. They also show the stock cord reaching a steady state at a lower amperage than theirs. A tipoff this cord is smaller gauge. And how real world is the signal? Like plenty as long as you need to suck 25,000 watts from the wall plug. Then they show voltage drop for that amount of current, which is tip off #2 the stock cord is smaller gauge. Saving you the boring math looking at the voltage drops they were using about a 32 volt source over what likely was a long power cord. Color me impressed. They show why a smaller gauge wire has more voltage drop and less current capability than a larger wire at huge currents, and low voltages and no loading other than the wire.
Now in the second link like many such ads, they even reveal the difference. They have a chart for 18, 16, and 14 gauge. Notice how the 18 gauge is just about the amount shown in the previous link. They were comparing a stock 18 gauge cord to their 12 gauge Venom. Then in their Venom vs Mamba notice the steady state current is almost the same. Both are 12 gauge. Again we don't know what frequency the pulse was. It looks to have been a step wave impulse. So the difference in time between their two cables is due to high frequency effects. One cable gets to full voltage 32 microseconds quicker. Which is barely over .1% of a 60 hz wave from the wall. Plus add any resistance and the difference in time between these cables reaching full voltage will rapidly diminish. In other words hooked to any piece of equipment the difference is truly trivial and then some. Lay a 60 hz waveform over that time and any including the stock cable would keep up perfectly well.
It was an ad intended to bamboozle one and look like a meaningful measurement. They showed their cord is superior anytime you are trying to conduct a square wave at 200 amps with no load connected to the power cord. Well worth the money as many have claimed I suppose.