Indeed Orb. What intrigues me with Apple is that while they are still considered primarily as a manufacturer, it is their hugely successful entry into both brick and mortar and online retailing that is making my eyes pop out. They aren't just selling their own stuff anymore. That's profit made on products they don't have to spend a dime on development for. The Apple Stores are expanding, eating up spaces of faltering neighbors. With that expansion comes increasing variety of third party products both hard and soft. Who knows how much the iTunes Store and the App Store are pulling in. I believe they are already ahead of eBay in terms of gross sales. They are now challenging Amazon. Amazon in turn has done something I never would have thought they'd do. They're going into Brick and Mortar! It's a whole new battle front.