The most successful planar speaker company is Magnepan, who’s been around since the early 70’s. Alsyvox could follow the Magnepan business model and similar pricing structure. However, you’ll never get the quality and performance seen in Alsyvox speakers. A 20.7 built to same level as the Botticelli will cost just as much, if not more, if Magnepan decided to build such a speaker. They never will. Magnepan even refused to design a better stand for their speakers citing it would be too heavy and too costly to ship. Wtf? Have you seen those flimsy stands for the 30.7 or 20.7? The material cost going into a 20.7 is probably around $500 USD.
As I stated before, I do agree with you in regards to Maggie. They have a particular dislike of increasing their pricing while increasing their overall quality. I don’t agree that a Maggie with the build quality of the Botticelli would have to cost as much as the Botticelli. I do think that the current Botticelli pricing is ludicrous, at least at the suggested retail price. OTOH, the street price and the retail price do seem to be somewhat varied with this product, not unlike several other pieces in this hobby. I personally fail to comprehend the pricing strategy behind this, but then the marketing gurus representing these folks apparently do...or so they would like us all to believe, lol.