I would be surprised if K-Scape is around in 5-10 years. They make no money on content (according to the founder). All of their profit comes from HW sales. That’s fine, but they also don’t make proper hardware.
The latest HW update is ridiculous: the new feature is Dolby Vision, which is basically completely useless.
And it requires different file types and library updates. The menus no longer display in 4K either. It’s a mess!
What they should do is take a page from Taiko’s book and built the “Extreme of video”; but then Chris has already done that. And you can’t beat ATV for content.