Speaking of ads that drive me crazy, that article drives me crazy. What a load of crap!
Myles,
Although I partially agree with you , I posted the link as a bit of history. The article was written more than ten years ago and its a personal view, showing many misconceptions of the late 90s. But it is part of history and there are many points that are really interesting and enjoyable for me, as I have lived with them and at the time they were relevant.
And if you read it carefully, hidden in the crazy text there are some very good sense recommendations!