Just because most Tesla buyers add lots of options means nothing. The base car is amazing at $39K.
lots of amazing $39k cars out there. most markets don't chose a Tesla Model 3 for that money. a few do.
the average buyer is not buying the average car.....and paying the average transaction costs. the volume is far greater below that mean than above it. the cars much, much, more costly pull up the mean.
trying to make a case that the Tesla is an everyman's car does not wash. it has it's magic where certain multiple cultural leanings cross. in most other areas it's meh. most people wanting a Tesla already have one.
the market my Honda dealership serves is #2 for Tesla in the nation; and it's sales have dropped an average of 4% every month this year. no doubt the next 18 months will be critical for Tesla, whether they can handle all the competition entering their market segment. and they have no dealers to market to their customers, only on line.
push could come to shove.
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