Is audiophile journalism actually journalism? Or is it fanboy hack writing? Because if it is journalism, the writers have a responsibility to report when something sounds bad, not make excuses for it. If all they do is positive reviews, unless they have the unlikely experience of only hearing stellar systems/components, they are just fanboys with word processing programs, not reporters. It really isn't complicated. Reporters report what they see/hear. Critics do critical analysis. That this is such a controversial topic of conversation at all speaks ill of the profession.
Tim
I don't think there is a real distinction between "good journalism" and "advertorialism", not when talking about consumer products. It's all advertorial. All of it. At least to some significant, non-zero extent. Even the negative stuff. In some cases, especially the negative stuff. But then there are lawyers and those that misuse them. Which puts a rather chilling effect on anyone silly enough to damn the torpedoes (as it were).
My policy is to send stuff back. Sometimes, happy salubriousness is difficult or elusive. That's the job! But sometimes, happy salubriousness does not occur, regardless of what I do. And when that happens, I retreat. Seems wise. Why? It might be me.
Take a recent example about a review about an amp, one where the reviewer was using a notoriously tricky preamp as a mate. He concluded that it must be the amp that's trashing his awesome system's sound, when even a casual reader would wonder about that amp/pre pairing. You do have to wonder if we all wouldn't have been better off had that review not just been tossed in the can.