I guess you get what you pay for from a free on line site.
Without a doubt.
I guess you get what you pay for from a free on line site.
Without a doubt.
When I got out of college, I was a computer programmer. (This was just after the discovery of electricity). We used to ask the following about someone who, for example, had been in the business for 5 years: Did he/she have 5 years of experience or 1 year of experience 5 times? The same question should be asked about audio reviewers. Because someone has been in the audio reviewing business for some length of time does not necessarily add to the list giving validity to the term "expert" reviewer.
Yes, Nothing, except a ton of adverts.
There IS a difference between a magazine one pays for and a free online magazine. Scott doesn't owe any of his readers anything. He simply provides entertainment and some information. If you don't like it, ask for a refund. Scott's policy is fully honorable and consist with best business practices.
Michael.
Regarding positive reviews: They carry with them the easy conflict of interest that results in poor ethical behaviour:
A reviewer can be in a good mood or really like the manufacturer, or have a particular relationship with him.
The magazine might want advertising, and in order to get it issues a good review
.....
A reviewer might be ecstatic because the manufacturer gave him the equipment for free.
.....
There can be any amount of politics not visible to the reader. So generally speaking, a good review is generally a sign of poor ethics on the part of the publication. The right way to do it is if the reviewer for whatever reason can't find something negative to say then the gear gets sent back and that's the end of it. Out of sight out of mind.
I'm not making any of this up; I have seen all of the above first hand. If you think being a manufacturer is some sort of cake walk please dump that mistaken notion. I once sat at dinner between the chief editor of a major US print magazine and a potential advertiser, and so heard first-hand the discussion about putting the equipment to be advertised into the review cycle. I've also experienced first hand what happened with one magazine when I didn't place an ad campaign with them. I hate to burst y'all's bubbles in this regard but plain and simple (and I think this has a lot to do with the OP): its unethical to publish a positive review. Yah sure, you think hard-hitting journalism should be all of that and you are right. I'm just pointing out the simple and very real fact that it does not work that way.
So you may disagree, and I understand why, I'm just saying that if you disagree your viewpoint is idealistic and not realistic. This stuff happens: bad reviews are an unethical practice.
let's rejig this a bit and see if it still makes sense
let's rejig this a bit and see if it still makes sense
If your job is to be a critic and review products, you are being dishonest sending something back that your reviewed and found inferior and refused to write about
That latter comment is certainly the truth. The principle here is 'A rising tide raises all boats.'
No- when its a dud your job is to not talk about it. Send it back- maybe it needs repair and you didn't pick up on that. Or maybe it really is that bad. Not talking about it has almost the same effect as a bad review- which is to say no sales. Recognizing what is the reviewer's task here is the issue.
OK- I'm good with this, mostly. The only thing that you need to consider is how much of the underpinning you know about. Usually you don' t know any of it other than the reviewer says the product showed up at his house.
I concede that the topic has drifted somewhat, but what I am discussing has relevance in that if a person sticks his head in the door of a room at a show for 15 seconds and makes a negative pronouncement, that really isn't ethical.
The issue here is that high end audio is shrinking in the US at least, partially due to our not being very relevant, and partially also due to a lot of nonsense or outright fraud. We need to present a legitimate good face to the public. That's how you build credibility. So everything needs to be presented in a positive light; when its negative people find other things on which to spend their time. So in service of that, if you can't say anything nice don't say anything; that's how it works. So a reviewer, if stuck without good results, needs to talk to his/her magazine and the manufacturer and find out why, and perhaps the result is that it is agreed to send the product back without any comment at all. That is really the only ethical way to deal with bad results and by ethical I mean 'preventing the frailties of human nature'. I hope I don't have to spell this out again.
Yes, this results in all reviews being good ones, but hopefully also reviews in which weaknesses are discussed. These reviews tend to be more credible and carry more weight as time proves them out. We all know that the Quicksilver review was unwarranted; Quicksilver's product proved that out. If the review had corresponded with the actual goodness of the product, credibility would have been the result.
<snip>
The issue here is that high end audio is shrinking in the US at least, partially due to our not being very relevant, and partially also due to a lot of nonsense or outright fraud. We need to present a legitimate good face to the public. That's how you build credibility. So everything needs to be presented in a positive light; when its negative people find other things on which to spend their time. So in service of that, if you can't say anything nice don't say anything; that's how it works. So a reviewer, if stuck without good results, needs to talk to his/her magazine and the manufacturer and find out why, and perhaps the result is that it is agreed to send the product back without any comment at all. That is really the only ethical way to deal with bad results and by ethical I mean 'preventing the frailties of human nature'. I hope I don't have to spell this out again.
<snip>
Speak for yourself. Perhaps this is the problem for some folks. They put their faith in someone else to help them make decisions instead making the decision themselves. It's comforting to have someone else to blame when it all does t work out as planned. But thats not my style. The word expert is meaningless in this context. As long as folks understand and don't put any faith in what writers say, all will be okay. These "reviews" are strictly for infotainment.If you are a writer, people look up to you as an expert and they should be respected by your being honest with them in your reviews.
As with all things, it's not as simple as it first seems.
Setting aside any potential duplicity in the process, assume you have a reasonable and uncorrupt manufacturer, editor, and journalist involved in the process. Better yet, let's assume Spendor (because I'm looking at a pair of D1s as I write this) is the manufacturer, and you are the journalist.
The said pair of D1 loudspeakers arrive in the offices of the magazine. They perform as a pair of D1s should - as an extremely honest-sounding, small sealed box loudspeaker. They are sent to you for review.
And you hate them.
You hate them because they don't have anything like the bass you expect from a pair of loudspeakers. You hate them in spite of understanding on a surface level that these D1 loudspeakers are designed for near-field monitoring in small rooms, where restricted bandwidth is a benefit rather than a limitation. You simply can't live by the editor's suggestion that you should walk a mile in the shoes of the prospective buyer, because they are so far from what you consider to be 'right' in audio terms that you could only slaughter them in print. Even doing due diligence and seeing that they are extremely highly praised for their performance both in measurement and observational listening, setting a new standard in small sealed box design.
Do you write a review that ultimately (and unfairly) kills off the D1, or call up the editor and suggest someone else might be a more suitable writer?
I'd love to say there was a middle path, that a review could conclude with "I don't like it, but if you like X, it's going to really ring your bells". Sadly, that's not how these things are read. "I don't like it, but..." is read as "It eats babies for fun".
In the above case, I wouldn't put this down to a reviewer being honest about a product. I would think it a poor choice of reviewer by the editor.
Part of the editor's role in all this is to act as matchmaker, ensuring the right product goes to the appropriate reviewer. This doesn't just mean 'never give a cartridge review to someone who signs their name in binary': it means trying to find someone who will give the product a fair assessment. Sometimes, that doesn't work out as expected, and it's the job of both editor and reviewer to determine whether this is down to it being a bad product, or a bad fit for the reviewer.
Currently, Hi-Fi+ reviews about 150-180 products per year. At a rough estimate, I have to make these kind of determinations about a product maybe five or six times a year. In fairness, that number may double or even triple if I am 'running up' a new reviewer, as I get used to what they like and don't like.
I don't think there is a real distinction between "good journalism" and "advertorialism", not when talking about consumer products.
I'd love to say there was a middle path, that a review could conclude with "I don't like it, but if you like X, it's going to really ring your bells". Sadly, that's not how these things are read. "I don't like it, but..." is read as "It eats babies for fun".
Back to the thread intent...sort of...
A few years ago I attended a show, not as an exhibitor, but as an enthusiast. One room that I particularly remember was inhabited by the manufacturer, his wife, and his kids. I don't even remember his product, but I remember the feel of the room as if it were yesterday. There was a sense anxiousness about it, a presence of desperation, and maybe on the part of the wife, a sense of impending doom. All this was tempered by the guy's enthusiasm for the product and an unconscious projection of hope. No one besides my friend and I was in the room, and I got the feeling that it had been pretty much empty for the entire show. To make matters worse, it sounded bad, not your typical bad, but it met the criteria for a room where there was something bad for everyone. No one I know could have possibly fixed it. I don't think I have heard a worse room at a show anywhere.
I am soft-sell where my product is concerned, but that guy redefined hard sell to a level that rivaled anyone who ever graced NYC's gem district. I got the sense that he didn't just want to sell something, he absolutely had to sell something. I could tell that everything was riding on his product and that show. But, the ship had already sunk. Apparently, his dream had taken the ultimate financial toll and all that was left was for him to take in that last gulp of air. I wanted to give the guy a hug, and tell him that everything would be alright, but I knew better. We thanked him as courteously as we could muster and left the room instead.
Later, I scoured the magazines for comments about that room, but found none. Fortunately, any reviewer or attendee who had been there had the common decency to let it pass without comment. I was relieved, but probably nowhere near as much as that guy and his family. They were allowed to slip into oblivion quietly.
That room was an extreme example, but the moral is that everyone who shows has an investment. But more, they have a dream. Most of us makers measure our investments, and have thick enough skins to take criticism. We can either defend what we do, or write off the guy criticizing as an idiot. There is a difference in criticism, however. Criticisms can be illustrative, or constructive, but some can be trivial and mean-spirited. Think before you make unfair comparisons, or write just for something to do.
Lately the boards, and I mean all of the boards and the 'zines (as well) have been posting negative show room reports.
I believe this is the lowest of low behavior. It is frankly cowardly, if you don't have anything positive to say then why say anything at all. How would you like it if I was invited into your home and then publically bashed your system?
We all hear differently. We all have biases. By posting a negative report you are in effect elevating yourself as an expert and trust me, you are not an expert. Experts know why rooms have problems, experts know why components get mismatched. Experts know that certain music can make or break a room.
Do these cowards know how hard it is to setup a system in a hotel room in one day?
I've frankly had enough of this behavior.
Peter Breuninger
PS: I will also add to this thread, if you PM me regarding my OP, I will make it public. One coward has already done this and since I did not state this in advance, the cowardly PM will remain private. All future PMs will be made public.