Back to the thread intent...sort of...
A few years ago I attended a show, not as an exhibitor, but as an enthusiast. One room that I particularly remember was inhabited by the manufacturer, his wife, and his kids. I don't even remember his product, but I remember the feel of the room as if it were yesterday. There was a sense anxiousness about it, a presence of desperation, and maybe on the part of the wife, a sense of impending doom. All this was tempered by the guy's enthusiasm for the product and an unconscious projection of hope. No one besides my friend and I was in the room, and I got the feeling that it had been pretty much empty for the entire show. To make matters worse, it sounded bad, not your typical bad, but it met the criteria for a room where there was something bad for everyone. No one I know could have possibly fixed it. I don't think I have heard a worse room at a show anywhere.
I am soft-sell where my product is concerned, but that guy redefined hard sell to a level that rivaled anyone who ever graced NYC's gem district. I got the sense that he didn't just want to sell something, he absolutely had to sell something. I could tell that everything was riding on his product and that show. But, the ship had already sunk. Apparently, his dream had taken the ultimate financial toll and all that was left was for him to take in that last gulp of air. I wanted to give the guy a hug, and tell him that everything would be alright, but I knew better. We thanked him as courteously as we could muster and left the room instead.
Later, I scoured the magazines for comments about that room, but found none. Fortunately, any reviewer or attendee who had been there had the common decency to let it pass without comment. I was relieved, but probably nowhere near as much as that guy and his family. They were allowed to slip into oblivion quietly.
That room was an extreme example, but the moral is that everyone who shows has an investment. But more, they have a dream. Most of us makers measure our investments, and have thick enough skins to take criticism. We can either defend what we do, or write off the guy criticizing as an idiot. There is a difference in criticism, however. Criticisms can be illustrative, or constructive, but some can be trivial and mean-spirited. Think before you make unfair comparisons, or write just for something to do.