DEFINITELY NOT.
If you get something to review and you open the box, like it or hate it, you MUST print your review of it. Not to review it because you didn't like it is dishonest. This would lead to the company only getting favorable reviews and no bad ones that may have been deserved.
If you don't want to review it you can send it back unreviewed, but once you take it out of the box, people will assume you listened to it.
That is not true if you don't talk about it.
We are not demanding negative reviews per se, except when a component obviously does not deliver at all on its promise. However, in the context of an overall positive review, what is wrong with pointing out a component's weaknesses, next to its strengths? Or particular characteristics of presenting the music that make the component more suitable to some listeners than to others, or that require certain system matching? How about direct comparisons with other similar products? And even if the performance of them all can be considered of similar value, give or take, how do the characteristics of the product under review differ from these other ones?
In other words, really useful information rather than just another blah-blah advertorial. Some reviews deliver such information, and some are completely worthless in this regard.
Pointing out weaknesses in an otherwise positive review is fine.
I vehemently disagree with this statement.
I knew I would see some disagreement, but what y'all are not considering is that I have seen this first hand and you have not. We all want the hard hitting journalism and we all want to be warned of a dud out there that we should not waste our time and cash on. But the problem is human nature; most of the negative reviews you actually see in print have behind the scenes issues that have caused them to be bad ethics.
Let me give you some examples:
Gryphon, a highly respected solid state manufacturer, got a bad review in the US which killed their US distribution literally for years. I was in the room when the reviewer threatened the owners at a CES; he wanted them to give him the amp for keeps at no cost and he made it clear they would get a bad review if they did not comply.
Quicksilver get a bad review- they never advertise or didn't at the time. The magazine in which the review appeared was known for bad reviews if no advertising was in the offing.
Audio Alchemy got put out of business this way.
I can go on... I think I will.
I know of a reviewer, now dead, that stole amplifiers from manufacturers on a regular basis. If they objected, he took potshots at them in the press. I experienced that one first hand. Cary Audio got hit by him as did JC Morrison, who made amps before he got forced out of business by this tactic and went to work for New Sensor.
We had a reviewer buy one of our kit amps on the open market and reviewed it as if it was factory-built. The amp in question was not wired by an expert and looked like a rat's nest inside. When I called him out on this, he promptly changed a good review of our MP-3 preamp on his website from a good one to a bad one as punishment.
So you may disagree, and I understand why, I'm just saying that if you disagree your viewpoint is idealistic and not realistic. This stuff happens:
bad reviews are an unethical practice.