This is interesting: http://originus.samsung.com/us/2012-vacuum-tube-amplifier/#. It appears their marketing department has even embraced the standard audiophile misconception about square waves and round waves.
Tim
Tim
Like you always say Tim, it's about opportunity. Doesn't matter one lick if there are any misconceptions or not. There are enough people out there according to their market research to merit a product roll out. Simple, un-amendable, un-repealable law of supply and demand. So much for tubes or anything "old school" being dead eh? Enough people like 'em in their stereos the way you like tubes in your guitar amps. All there is to it. Again as you say you don't care if people like them for as long as they admit it's just a matter of preference. I see no reference to accuracy or fidelity in their marketing. Do you?
Heck maybe their research says having tubes will cast a halo. Now wouldn't THAT be a hoot!
I heard they were going to put a tube in their new Galaxy S phone for we audiophiles who prefer better sound
No, but I see no evidence of good marketing research either. I'm betting that the market that wants tubes in their audio doesn't want "Samsung" on it. My guess is they found a potential market, but didn't test their own brand's credibility within it. I predict failure.
Tim
Hi Tim,
In 2012, I believe serious audio people will be less concerned about where the gear is made or what brand label it has in its faceplate. OPPO being a Chinese company, and their products made in China have little impact on people's buying decision come to my mind. Hope we would vote with our wallet on any future audio products from any companies if it sounds good even if it is by Samsung.
Samsung had sent five of their bright people along with a consultant from raw speaker maker (I couldn't identify) to the 2012 RMAF. They had visited most of the rooms and seemed to be looking for partner companies to get them kick started. Certainly they have resources to do a good job in high-end audio market if they choose to do so....unlike their earlier effort in buying Luxman but nothing getting them what they wanted from it.
They will also hire people from the industry who will help them to address Jack's points in achieving accuracy and fidelity in due time.
I will be glad to see one more choice in audio land.
Ki
I believe the ability to modify tube gear so easily is a minor factor but a factor nonetheless. The killer part? The owners are young people in their twenties.
No, but I see no evidence of good marketing research either. I'm betting that the market that wants tubes in their audio doesn't want "Samsung" on it. My guess is they found a potential market, but didn't test their own brand's credibility within it. I predict failure.
Tim
First post here. I very much enjoy the discussions on this forum.
I just wanted to say that having lived in Seoul for six years, I think this will be a hit in Korea. Samsung is very well respected there and I believe the average Korean would trust something from Samsung and enjoy the innovation.
Just my small anecdotal contribution to the discussion.
ron
I heard they were going to put a tube in their new Galaxy S phone for we audiophiles who prefer better sound