With all due respect, have you guys ever done
any engineering-based technical product development? Well, I have, I used to do this for a living and putting out a SINGLE scientific or engineering-based product is a HEAVY lift, let alone two...
simultaneously.
So, three? C'mon, give 'em a break. That would have then been
three different hubs, yet another SKU to manage, yet another BOM, yet more specific supporting literature, yet more technical documentation, yet more application information, yet more guidance documents on how to implement vs the other two designs, and yet another set of manufacturing, assemby, testing and QC documents. Not to mention a third set of dealer training and certification documentation.
Then, when you
actually start manufacturing
any new product, you have to put that product into...
statistical process control (SPC)*. To ensure that the
process capability??, Cp/Cpk, is high enough to ensure that thing you know called, um..QUALITY? A requisitely high Cp/Cpk (4.0 or better) is
critical to minimize COPQ (Cost Cf Poor Quality). One doesn't just snap their fingers and have this happen...it takes WORK.
And, lest we forget, Altaras were
not the only new products in development. Just one example, there was also a completely new line of Venom-X cables, including RCA and XLR ICs, speaker cables, power cables, Ethernet cables, S/PDIF cables, USB cables, and clock cables that were developed and launched into the market.
I don't know what the duration of the Altaira project product development process was, but if I were to hazard a guess, is that this project took Shunyata
~3 years from DTC (Decision To Commercialize) to SMC (Start Manufacturing Checkpoint). A third SKU could have easily made that DTC to SMC duration
4 to 4.5 years.
The fact that Shunyata did the R&D, product development, process development (not the same as product development), manufacturing development (not the same as product or process development) on TWO Altairas SIMULTANEOUSLY and put them into SPC is, in my professional experience (working as a
Design for Six Sigma Master Black Belt) pretty frickin' remarkable, if you ask me.
Especially so when you consider they developed and launched the entire Venom-X line...
at the same time.
*– Statistical Process Control:
https://en.wikipedia.org/wiki/Statistical_process_control
?? – Process Capability:
https://en.wikipedia.org/wiki/Process_capability