Very true… and Wilson, of course… people just get acclimated to the sound, and convince themselves that their established brand is best for them. Their dealer schmoozes them…selling updates to those who are server customers is not quite the same thing but we shall see what they do in the non locked in customer market once they get out of the extended back order situation, This isnt a negative but its what real at this time.
Anyone that owned an MSB or a dCS or a Wadax is going to take the easiest path and the least painful path instead of a full change which as we all know in HE Audio difficult and can be expensive.
People have done this for years with products like VPI, LINN and other companies that upgrade regularly.
New brands have it very, very tough in this luxury, band wagon ridden hobby
That’s exactly why comparisons that differentiate products are important