I have noticed that it is happening to many people I know, who previously were not in love with Youtube. Far from it actually. It is hard to deny that the times are changing and the way we engage with music may be different than it used to be in the past. It will be a very long time (if ever) when digital will take over analogue in terms of audio quality. YT has a number of downsides, but the traditional way would not provide us with the exposure to so many artists/tunes/young talents YT could.