Looking at the latest issue of TAS, there is a lot of mention of a relatively new speaker – the Zellaton. Is the audio-Casanova is falling for a new speaker ? And Zellaton seems to be returning the long gaze back at TAS - there is an ad for Zellaton in the current issue of the magazine.
Yet as Valin has violated and shattered Harry Pearson’s brand promise of focusing on gear that inspires human emotions as real music does and instead has championed (transparency to sources) products that produce unforgiving and distracting detail for the sake of detail, such as Magico Q, Soulution, dcs scarlatti, etc. Many questions remain because we do not know where TAS is coming from. Is Valin ready to move away from Raidho? Harley preparing to dump Magico Q7?
Is Zellaton a great speaker on its own merits? Or is it just lucky to be “chosen” by a famous critic, just as a restaurant reviewer raves about an eccentric dish, but when you taste it you want to spit it out before you throw up in your mouth? Is Zellaton just lucky, like Magico has been the more lucky metal enclosure speaker brand than, say, YG, in that it was chosen and championed by TAS in every issue, blog, communication over a period of nearly a decade? (Just imagine how different the audio industry landscape would be if it were YG that was constantly brought up as an example of excellence instead of Magico? Or, say, NOLA or Scaena?)
Is Zellaton another competitor to the “detail lover” target market Magico owns? Not that there is anything wrong with a speaker that produces a lot of detail for the sake of detail. And there is no point about arguing over taste. Furthermore, as Magico and Valin have shown, there is a large target market for this type of gear. God bless Magico for getting filthy rich for exploiting this business opportunity.
Yet for those of us who are interested in finding the state of flow while being fully immersed in the music and fully experiencing the joy of life rather than thinking about the detail produced by the gear, is Zellaton special because it makes real music or will it be hyped endlessly just because of its ability to express detail? Is the Zellaton speaker detailed in a musical way or just produce detailed SOUND?
Is Zellaton a great speaker or just hype? Anyone hear this speaker? Please share!!!
Yet as Valin has violated and shattered Harry Pearson’s brand promise of focusing on gear that inspires human emotions as real music does and instead has championed (transparency to sources) products that produce unforgiving and distracting detail for the sake of detail, such as Magico Q, Soulution, dcs scarlatti, etc. Many questions remain because we do not know where TAS is coming from. Is Valin ready to move away from Raidho? Harley preparing to dump Magico Q7?
Is Zellaton a great speaker on its own merits? Or is it just lucky to be “chosen” by a famous critic, just as a restaurant reviewer raves about an eccentric dish, but when you taste it you want to spit it out before you throw up in your mouth? Is Zellaton just lucky, like Magico has been the more lucky metal enclosure speaker brand than, say, YG, in that it was chosen and championed by TAS in every issue, blog, communication over a period of nearly a decade? (Just imagine how different the audio industry landscape would be if it were YG that was constantly brought up as an example of excellence instead of Magico? Or, say, NOLA or Scaena?)
Is Zellaton another competitor to the “detail lover” target market Magico owns? Not that there is anything wrong with a speaker that produces a lot of detail for the sake of detail. And there is no point about arguing over taste. Furthermore, as Magico and Valin have shown, there is a large target market for this type of gear. God bless Magico for getting filthy rich for exploiting this business opportunity.
Yet for those of us who are interested in finding the state of flow while being fully immersed in the music and fully experiencing the joy of life rather than thinking about the detail produced by the gear, is Zellaton special because it makes real music or will it be hyped endlessly just because of its ability to express detail? Is the Zellaton speaker detailed in a musical way or just produce detailed SOUND?
Is Zellaton a great speaker or just hype? Anyone hear this speaker? Please share!!!