I brought my DAC to a friends house. He was completely floored at how good is sounded compared to his DAC. Yet, Mojo Audio after lowing its prices found its sales dropped by 60%. I honestly believe if they upped the price from $12K to $27K to $32K, they would move off the shelf. And owners would tell how they replaced their MSB/DCS etc with it.
I have wondered why Ralph has not put his amp in a fancy case and upped the power to 300 Watts, then priced the unit at $35K. Then drop a new one on the market with 200W for $17 and call it trickle down. Then keep the entry level as is. I feel like Atmasphere was so excited at how good the technology was for such a small cost of production, they may have lost a little site into how the human psyche works. They may also just be honest and find it unprofessional to overcharge people just because they know they can pray on their vanity. They may also be buried in orders and have no need to gut the consumer with inflated pricing.
It is also possible, class D wipes the floor on other technology in its price category, but when you push class A - A/B to its limits like Dartzeel/Gryphon, you end up with a product that wipes the floor on class D - at this time.
I am 100% speculating on performance/technology.
Rex