Respectfully, I think this goes too far. What you describe as the "analytic / transparency to source sound" (to devotees of such sound I suspect "analytic" is pejorative to start with) is not a sound I personally cotton to but I am very happy to defend it as a completely valid sonic preference.
The sound to which you refer (which I talk about, with respect to speakers, as "hyperfast-sounding" drivers) of Magico (I would add Tidal and Zellaton), Spectral, etc., is way more than a marketing or engineering approach. (I think such products embody amazing engineering and execution.)
Several people in whose ears I personally trust and respect and who like that sound consciously aim for that unadulterated, transparency-to-source sound which they find neutral, open, transparent, uncolored, detailed and realistic. They, obviously, do not find it to be a "coloration."
Hey Ron,
Let me explain a bit further:
The Latest ideas on cognitive and emotional processing discuss a 3 leveled structure.
Most immediate response is visceral. Visceral processing allows humans to make quick decisions regarding good, bad, safe, dangerous, etc. If an audio product fails here for an individual, it’s sayonara. You don’t need much deeper involvement with a product than the emotional reaction (too analytical, too colored, etc.)
The next level of cognitive processing is normal operational behavior– turn on or off, put on and take off, turn on and turn down, etc. Audiophiles are willing to forego all kinds of conveniences to get great sound, so this may or may not be relevant for all.
The final level is reflective. It is the least immediate level of processing information. It involves conscious consideration and reflection on past experiences. This is special to us, human beings, and allows to step away from the visceral and emotional elements (and operational) of an experience . It allows audiophiles to integrate our experiences into a broader whole of how we see the hobby and how it fits into our life - by associating meaning and value. Reflective processing is available only via memory.
With the cognitive and emotional theory out of the way, as we discussed in this thread already, there is a sonic signature or coloration to everything. People who like a certain signature get into the “flow” listening to it. But upon stepping away and reflecting, the sonic signature becomes apparent. Of course, not everyone chooses to do this. This is a hobby, after all. But we do expect the reviewers to do it. Yet guys like "worthless to the audio fan" Harley never do.
Additionally, I think the biggest difference between the “transparency to source” guys and everyone else, is they usually call their favorite product “best”, while everyone else is listening to badly colored gear. Furthermore, they provide reasons of good engineering to position themselves as "designing based on science" (as if everyone else is not!). So people in a market segment for whom science-based decision making is an important criteria can then have a piece of mind and write a big check.