Ron, the answer is simple. IF the company knows that the product is inferior and is simply supplying a demand and at a higher price to maximize profit, then how reputable are they in this pursuit??? Remember, they are NOT disclosing that the product is inferior in any way..instead they are happy to propagate a belief in the consumer that the product in question is superior and therefore justifies the additional cost. That's the way I see it, YMMV.