After over 14 pages of comment in this thread I think I have concluded that while the original issue raised by Ron is important, it is also in the process of becoming OBE.
Many of us have moved onto other means of gathering information than the audiophile printed press.
And when I watch videos it is clear that, for example (not to pick on them), how uncomfortable TAS reviewers are in front of a camera (save for Fremer's recent videos, as he seems more natural in front of a camera.)
If I want objective analysis of an audio subject I'll turn turn to The Journal of the Audio Engineering Society (or an IEEE journal, etc.)
Trade journals with loaned equipment had a role for a few decades, in making certain topics and companies popular, but I think the winds are now blowing in the direction of videos by the consumers/users/hobbyists. And store owners need to have a presence online too that drive interest (see Audio Excellence in Canada, for example).
Not to pick on TAS (though it may seem so), but I looked today at Harley's video on the Alexia V. It strikes me as an advertisement (the Wilson guy was there), and nothing more. Adrian at Audio Excellence OTOH, even as a dealer, already gave a reasonable length review.
The kids these days use Tik Tok much more than Youtube, but for us old folks Youtube is still the preferred source of information.
So if dealers and our fellow hobbyists are putting up videos of substance, the legacy-print review system, complete with long-term loans, don't seem so relevant.
And with decreasing relevance, I suspect the long-term loans will fall out of fashion.