So does MBL, and all designed and manufactured in-house, down to tweeters and speaker binding post !Gryphon Audio Designs makes everything in the chain except a turntable.
Does MBL make a turntable?So does MBL, and all designed and manufactured in-house, down to tweeters and speaker binding post !
Founder personality is important for products like this, which are ultimately a direct reflection of their founders.
i think Audiophiles are not into story-telling, and Jonathan is a story teller. he is asking the audience to buy his narrative. Audiophiles simply want to know how it sounds. and they don't exactly believe his stories, either. yet they do appreciate particular great products, if not buying into all the design cashe.At 4:50 of this video he says audiophiles aren’t his clientele because they don’t know anything. As in, they won’t fall for the overly dramatic marketing.
no; they were also sold based on feedback from a few who heard the source/target product. can't say how many were sold who were not in that feedback loop. maybe mostly, maybe a few. only David could say.The entire production run of my turntable was sold on reputation alone prior to the first sample being made.
i think Audiophiles are not into story-telling, and Jonathan is a story teller. he is asking the audience to buy his narrative. Audiophiles simply want to know how it sounds. and they don't exactly believe his stories, either. yet they do appreciate particular great products, if not buying into all the design cashe.
however; Jonathan knows audiophiles are who buy expensive turntables, and obviously he joined in here on WBF for a reason. so even if he is holding his nose as he goes along, he needs us.
i think mostly OMA is good for the hobby.
Can you link to your products in your signature?The entire production run of my turntable was sold on reputation alone prior to the first sample being made. There were no videos or marketing in the traditional sense. A direct reflection on the designer.
They were then delivered and set up around the world. There’s a dedicated WBF thread about most of the installations including system videos, so people can easily research it. So many testimonials and information in one place is pretty rare for a product of his caliber.
it’ll be interesting if we start to see other examples of the K3 in the field and discussed.
Can you link to your products in your signature?
No they make digital sources, like Gryphon.Does MBL make a turntable?
Peter … If I may enquire , reputation based upon what exactly ?The entire production run of my turntable was sold on reputation alone prior to the first sample being made. There were no videos or marketing in the traditional sense. A direct reflection on the designer.
A different marketing approach would be to eliminate the hyperbole and just call it like it is. If your cost no object table uses low cost, low tech, cast iron, just call it what it is and say it’s the best for this application.Would be interested in hearing what someone from this company thinks about the difficulty of making a cast iron plinth.
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View attachment 103034
For the last quarter of 2022 grey cast iron prices averaged $2428 per metric ton in North America. So roughly $1 per pound for the raw material, I guess less than $500 for the K3.A different marketing approach would be to eliminate the hyperbole and just call it like it is. If your cost no object table uses low cost, low tech, cast iron, just call it what it is and say it’s the best for this application.
I get what you’re saying completely. The value has to be there to each buyer.For the last quarter of 2022 grey cast iron prices averaged $2428 per metric ton in North America. So roughly $1 per pound for the raw material, I guess less than $500 for the K3.
Peter … If I may enquire , reputation based upon what exactly ?
True, but the artists are not making video after video saying how impossible and expensive it is for any other human on earth to be doing what he/she is doing. Weiss is more like the Kylie Jenner of audio. She's a genius. Made something like a billion dollars in 5 years with her makeup line for doing nothing more than telling the chemists etc about her vision and then pumping the marketing.I get what you’re saying completely. The value has to be there to each buyer.
I also understand that price is a function of demand and supply at this level; not based on material cost (“cost plus”).
If an artist can take a $10 canvas and $100 worth of paint and sell that for millions — more power to them!
If Weiss has identified how to take “cheap” cast iron and make it sound better than any other table (or among the best) — more power to him!
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