I know a retailer in Southern California that doesn't do Internet sales of new gear. He does sell used stuff off the net. He has 1 location and over 3 million dollars of Inventory. Most of it is new gear. I'm sure his sales are in the low 7 figure range. If he wasn't doing that his ROI would be so low it would not be worth the Investment. Guys that have capital to buy 2 or 3 million of audio equipment are not stupid. If they were not making money there are a million other businesses that will. These stores aren't non-profit organizations.