It comes down to resolution Ked, always look at the system wires specially power cords first but you can't ignore the front end itself either. Many were designed to sound a certain way no matter what and I've heard decent ones tweaked with all kinds of 3rd party parts which has changed their character with strong coloration.
david
I agree that it comes down to system/room resolution. The curious thing for me is that I use a full suite of Transparent Audio cables and power products, older generation. Many consider these products extremely overpriced junk, but for some reason, I really like their presence in my system.
I recently spent a week doing a direct comparison between two phono stages in my system. I set it up so that conditions were identical. Given the temporary configuration, I was short one TA power cord. I used a stock cord to the power supply of my turntable. The system sounded fine and all was good. This is the way Ron heard it. After Ron left, I boxed up one of the phono stages and sent it away for the trade in. Now I had enough TA power cords, so I put the old cord back on the turntable supply/controller. I swear the sound is slightly better now.
Cables are a complex subject and we all have different experiences with different brands. It is my least favorite area of the hobby to explore. I think David is onto something though because cables, power delivery and tweaks in general, can all certainly change and very often do color the sound.