Micro, my comments having absolutely nothing to do with being a reviewer, but a consumer just like you.
I don't want any cable company to please me. But how about the basics? Inductance, Capacitance, and Impedance to start?
Then it gets specific to the cable in question. If a company is making claims that their geometry is passing on an undistorted signal, or that they have a design that shields
the cable completely from EMI/RFI that does not effect the sound, or if they claim total neutrality, etc.....show us the tests and independent verification.
Now if they just claim their cable sounds better than every other cable on the market, without any other qualifications, or pseudo scientific marketing, you just need to hear it, tough to
argue with that.
I believe Shunyata is one of the first to actually attempt to show data.
Does this answer your question micro, I appreciate you inquiry, it was very fair.