fully agree !, its underrated ,
i have consulted an acoustic engineer, to execute measurments in my room , pics were used in a basic expose about influence of room acoustics, and publsihed in german magazin , link see below
https://www.hifistatement.net/grundlagen/item/376-raumakustik-teil-2
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before treatment
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after treatment on walls , corners, ceiling..
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None single "über high end " component could achieve the acoustic improvment, in total i spend around 10 000 euro, incl. measurments .
.. every single penny worth..!!!!!
i dont like listening in a , let me describe it, as studio atmoshpere, its always compromise between feel good factor, aestetic demand and acoustic/sonic perfection.