I think the first step is to get people to really listen to their music. Is it just me or has it just become to easy to cue up and play a track for the majority of listeners that the activity has been pushed to the background? Has it become so easy that it has been taken for granted? Example, I'm in a store, I hear a song I like, I call up the Shazam app, it tells me what song it is, I hit the Spotify button, put on the buds.
I don't think I've ever finished a song.
A big part of the allure of vinyl for me is that the requisite actions demand that I make time. Just the act of making time makes the experience more special. I was talking to a much younger cousin-in-law last Christmas and he blind sided me by asking if an online classified ad on his smartphone had a good price for the Rega P1 featured. I proceeded to ask him why he was getting into LPs. First he said he found it way cool to be able to listen to his Dad's record collection. Like me he said the "rituals" made it more enjoyable. He also said he liked the sound but it was not the number one factor, not second either. It was third. That is cool with me.
The assumption has been that quality should be the driver. This runs contrary to history. Convenience has ruled the roost. Question is, has convenience gone too far. So far that listening as a primary activity has become trivialized?
I don't think I've ever finished a song.
A big part of the allure of vinyl for me is that the requisite actions demand that I make time. Just the act of making time makes the experience more special. I was talking to a much younger cousin-in-law last Christmas and he blind sided me by asking if an online classified ad on his smartphone had a good price for the Rega P1 featured. I proceeded to ask him why he was getting into LPs. First he said he found it way cool to be able to listen to his Dad's record collection. Like me he said the "rituals" made it more enjoyable. He also said he liked the sound but it was not the number one factor, not second either. It was third. That is cool with me.
The assumption has been that quality should be the driver. This runs contrary to history. Convenience has ruled the roost. Question is, has convenience gone too far. So far that listening as a primary activity has become trivialized?