My experience with selling large scale systems (Goldmund Epilogue, Goldmund Apologue, Avantgarde Trios/BHs, Magico M9s) is that there are gents on the planet, where $$$ is not an important variable in their overall equation. Although in the residence that they are dealt with that allows them to put in a top tier audio system there happens to be a room that is usually too small. They realize this. Most customers (20+) that I have sold these type speakers/systems to are really smart individuals. They understand all of the pros/cons before they make their decisions.
So then they have a choice of buying a smaller speaker that from an audiophiles perspective would be a better match for the room, would probably sound better and would be the correct course of action. OR they could buy a mega size system and stuff it in the room because that is what they decide to do and what makes them happy. These folks could care less if the guys on audio forums approve of their shenanigans, most of them don't even read audio forums. They just want those crazy cool speakers (to them) in their life.
A lot of time if they have too big of a speaker for a small room they just don't crank it up. A waste to many but not to them. They are happy to have the speakers that they love and they are totally aware of the limitations that go along with installing the speakers into the available space which they had avaiable.
I had one customer that I pleaded with that the speakers were WAY TOO BIG for his room. He looked at me and said, STUFF THEM IN THERE. Figure it out. I want them. So I did and he loved them.
Well said, that was the point of my analogy. Sometimes it is all about the TOY