Two important pieces of info from this monoandstereo news release :Mono & Stereo © 2020: INTRODUCING WILSON AUDIO ALEXX V SPEAKERS (monoandstereo.com)
More details being released prior to launch date.
I would put the over/under at $179K. Since they have retired the XLF they need something to fill that relative price point. Then they will come in with something new in the $89-100K price range. This is the way.
I'll take the under.
Ok. Well I was thinking $169 but then I thought they might go $189.
If I put on my marketing hat. Let's assume they just have a modest price increase to $129 or maybe $139K. The next step up would be $329K. That leaves a huge 200K price gap. Then how do you fill in that gap with a speaker in the roughly $210K range? If I look at their technology you have the 3 driver upper gantry AlexxV then the 4 driver gantry XVX. What would be the speaker in between these? It is much easier to price the AlexxV at $189K and then develop a speaker to go into the $100K spot.
Anyway that is my crazy marketing logic.
for some reason, hifi pricing seems to defy logic. Cars come out every 5-6 years and are a lot better cars than what they are replacing, yet the prices stays the same.
..In Hifi, the price just goes up for no good COGS reason. Is this a viable long term pricing structure for the Wilson or any other hifi company?
Don't own a Wilson speaker but their marketing is quite good.
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