Yes, looking at that small thing from the outside, one might think how long can it really need. But I can't recall the last time anything among the dozens of products I've had here, from fuses to cables to components, took only 100 hours to burn in. 200 minimum, commonly 225-300 hrs. Have a pair of WE 300B tubes that finally blossomed last night at 298 hours and continued to develop during the course of the evening, suggesting they were hardly finished. That little plug is like a power fuse; it needs a full power component burn in. There's a reason pro reviewers don't start serious listening until 200-300 hours or more. Patience is Required.
Afterthought: Looking at the write up at Tweek Geek, Mike says the farther up the chain the model, the longer the burn in needed. I'd go with standard burn in time or at least until the sound stabilizes across a few days.