Peter,
I've been carefully following this thread and wanted to take a moment to share my thoughts, though I will elaborate more later on posts further down the chain. As a U.S. importer for several small, lesser-known brands, I initially sold my main line, WestminsterLab, directly to consumers for a few years to build awareness and drive sales.
We are now selectively adding dealers. For the record, I prefer if a dealer has a few other brands since I am confident in what we do, and comparisons are often not always advantageous. As a small-volume producer, Westminster does not want many retail partners, only those who are passionate and skilled professionals. Additionally, they should allow potential buyers to try it out in their system. Beyond just speakers and large amplifiers, this is relatively easy to do and helps the dealer and client invest time and financial resources to create better outcomes for both parties.
In my view, there needs to be a clear understanding between the parties regarding what the customer hopes to achieve and trust in each other's intentions. If a product isn't available locally, many dealers are willing to cover airfare if a purchase is made, and advance agreements can also be made in advance to determine price expectations. This ensures that consumers who expect a 20% discount off MSRP do not surprise the dealer after the fact, only to have the deal fall apart.
I know many people have made the journey there regarding David's operation in Utah, and he is always gracious and accommodating. It's important to note that most dealers cannot afford to be singularly focused on one vision of the "best sound"; they must offer a range of products to attract enough qualified customers and cover their overhead costs. Elliot deserves kudos for this, given his commitment to a select few brands that, in my opinion, in each case, provide consumers with a fantastic alternative to the larger, heavily marketed brands.
The criteria are straightforward: if a dealer lacks a unique perspective, doesn't genuinely believe in the product they sell, and doesn't possess extensive knowledge of music and high-end audio, they are not qualified to represent our product.
In full disclosure, Elliot and I have been discussing him becoming one of our select dealers for two brands I represent. One brand complements his main speaker line, and the other is decidedly different—as Sly Stone said - different strokes for different folks!
Regarding another heavily posted thread concerning the high-end demise, an industry can grow only when manufacturers, distributors, dealers, and consumers' interests align. Ours is famous for its lack of alignment and for "eating one's own."
PS Peter, perhaps you will invite me to hear your system one day while traveling in the east. And if you have a dealer in New England you trust, please do me the kindness of a PM to let me know