Hi
I believe that flight toward increasingly higher prices and their deification on the altar of High End Audio by reviewers has created a perverse effect on the High End. A few examples: I didn't know about Vapor Audio until its mention in a thread by DaveC this very 2016 year. From a person I know very well and owner of a superlative Audio System., their woodwork and finish is impressive and second to none, he hasn't unfortunately heard them yet. They manage to sell a full range speaker for about $13K and I am sure this price wasn't chosen by chance. I have never heard them so can't comment on their worth. I do however know that once they are heard they will be very "good for their price". It has become automatic in audiophile circle. SOTA in the mind of most audiophiles or as I see it in this forum is defined by a very vague number ... It has to be much higher than the median or maybe the average price... Must be a little bit higher than the usual price tag. So it is unlikely for example that a 10 K Tonearm will be considered SOTA since now there are many at $30K... It has to be very close to that new line in the sand or higher then it is SOTA... a $5000 tonearm? No way it could be SOTA nowadays, the ceiling has moved up. Of course a SOTA needs to be anointed by some authority... But the MSRP in itself lift the item to at least be worthy of the coveted SOTA status, even if the brand is unknown reputation of its designer is one of those exceptions that will have an audiophile drop their shyness toward new products then again those come at a commensurable price.
In such a cloudy environment and more insidiously in the absence of a metrics, what an innovative designer to do? Pricing his product to reach as many as possible therefore, relatively modestly is a sure way to have his product fall into the "good for its price" category, regardless of the inherent or tested (in the High End the surest way to be dismissed) qualities or superiority. I do see some exceptions mainly in the digital realm where it seems we are forced to admit that innovation is not price-related and those come and go rather quickly, so there is the Lampi being some kind of a king in the realm of DSD but it still seems somewhat not exactly perceived as to be at the level of the DSC (is that one DSD BTW?)
Brand has also an effect in High End Audio. Seriously good subwoofer brands such as SVS or Seaton will automatically not be worthy of the audiophile epithet, even less that of SOTA, Let’s not even talk about the Paradigm Sub1 or Sub2.. however potent these subwoofers (and they really are) they’re not audiophile enough, it is after all Paradigm… JL Audio managed to be seen as such but would have to bow for the Thor Hammer in most audiophile minds. Has anyone ever compared the two with same settings and same system in same room? No ..but the Thor Hammer is after from Wilson Audio so …
We are getting stale and frankly the SOTA is not advancing that much … Rather lateral moves. Different flavors except in speakers where Technology is affording us better drivers and better ways to integrate them (Read crossovers and cabinets). All that IMHO.
So no it is not a matter of prices only although it is there and present at all times. It is a matter of our collective psyche. The way we perceive progress and more importantly the way we measure progress. It has an impact on the way we build our systems and the way our industry moves forward.