“Examining the Criticism: Is Synergistic Research Unfairly Singled Out in the High-End Audio Industry?”

I think Ted got what he wanted here which is some engagement about his brand.

I can only say that (as a reviewer) I'm always a skeptic but also do somewhat enjoy Ted's eccentric demonstrations at various shows over the last 20 years. This last year, I brought a completely "non-audiophile" friend with me to a local show and when asked about what he thought of it all, his first response was "wow, that synergistic guy was super weird" which gave me a chuckle. He couldn't wait to get out of there.

That said - regardless of the wizard behind the curtains, I do "hear a difference" during the A/B demonstrations at the show. That has never inspired me to ask to review any of their stuff. I think the whole Tom Cruise thing put me off from it all considering that dudes background.

I think the issue I have with it all is that if I did have this stuff "in my system" I'd have to turn on my inner-d-bag-ness to explain it all to my non-audio buds (mostly musicians, how funny how that works) to which would probably nod their head to me to be kind but then walk away thinking - what the hell? Look, I can turn it on and off - do you hear that?!

Le Sigh.
My thoughts exactly!
 
I don't care about measurements, I really don't.

I choose products that improve the sound. If measurements can be found later that explain why, that's great, as there are of course measurements that will, it's just a matter of what.

A great example from the early days of digital is jitter. If you just looked at data as bits, the data was identical, it was the clock jitter that was altering the sound.

If all you had to measure was comparing the raw data bits, there would be no quantifiable difference.

Many say cognitive bias is to blame, yet products I didn't ever think or want to make a difference have, and others that got rave reviews from anyone were horrible.

I prefer buying products from companies that make new products based solely or largely upon listening; measurements should always be an afterthought.

I agree that SR products are often the subject of criticism we don't see levied against other brands, and that's a pity. I don't recall Nordost being asked for measurements to justify Odin Gold, or for Shunyata's latest iterations. I don't recall people attacking Cardas over their cable geometry claims, either. I also noticed the magazines acting like Shunyata invented grounding tweaks when SR has had them for over a decade.
 
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I don't care about measurements, I really don't.

I choose products that improve the sound. If measurements can be found later that explain why, that's great, as there are of course measurements that will, it's just a matter of what.

I concur and generally in my reviews I never focus on measurements rather focus on if I appreciated the way something sounded. I try to also stay away from the word "better" when doing a comparison and only use it when comparing something I liked in the past. Otherwise snobbery ensues and is quite a turn off.
 
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It’s a pity I can’t post videos.

Yes it is. I’m actually surprised because lots of people are able to post videos and you’re claiming to have the best system in the world. I imagine you would be able to figure it out. But I understand. People are sometimes reluctant to post videos of their systems.

Thank you for the invitation.
 
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Yes it is. I’m actually surprised because lots of people are able to post videos and you’re claiming to have the best system in the world. I imagine you would be able to figure it out. But I understand. People are sometimes reluctant to post videos of their systems.

Thank you for the invitation.
I’m new here, I just figured it out. I can post a video link right here, I’ll post a few up after lunch. And tag you in.

Ted Denney
Lead designer, CEO, Synergistic Research Inc
 
Yes it is. I’m actually surprised because lots of people are able to post videos and you’re claiming to have the best system in the world. I imagine you would be able to figure it out. But I understand. People are sometimes reluctant to post videos of their systems.

Thank you for the invitation.




 
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These discussions are always entertaining, if only marginally illuminating. I agree that Mr. Denney is getting what he wants, most likely attention for what he sells.
And if he is successful, I’m happy for him. People are free to buy, or not, they can vote with their dollars. I own some relatively high-end cables so if it’s snake oil, I’m a victim. I’ll admit I’m a little agnostic, I perceived a difference when I tried the cables, but I know that expectation bias is real and I know that measurements, another way to say science, doesn’t exactly prove the case. Still, if someone says they hear a difference so be it.
I’m not a “quantum“ physicist, but I do know a little about business and here’s what makes me skeptical. If the purveyors of high end cables, fuses, switches, whatever, are certain their products make a big improvement obvious to consumers than there seems to be a clear course of action. Put on meticulously designed and refereed blind tests set up and judged by truly independent organizations of well known integrity, and live stream those tests. The first one that has a great majority of the test subjects pick out their product as the best the great majority of the time will undoubtedly see a big surge in sales. Yet, I’m not aware that this has been done. Maybe I missed it. That makes me a bit agnostic.

Nevertheless, Mr. Denney has a right to sell his products and people have a right to buy or not buy, I don’t understand why that’s an an emotional proposition for anyone. While his marketing effort here seems a bit over the top, that’s also for the consumers to decide.
 
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Wow -- those four brown and black boxes behind the components are the original Shunyata Hydra.
 
...I would be embarrassed if my system looked like this. Two concepts come to mind:
1) cable choice and management make no difference in sound quality.
2) something unseen/not described in the referenced pic mitigates this snakenest.

I suppose a third aspect could be in play: we have different ideas regarding what "the best system" might mean. I recognize you wrote that you "have ever heard," and hearing a great outcome is the key goal, I imagine.

I guess your point is: your cable system can look like complete s**t and still sound great? OK by me. I don't have to look at it.

The outlet boxes are connected directly to a dedicated electrical panel.
 
...that's nice, but my point was the photo shows a bazillion cables run in parallel, and in close proximity to each other, which has always been ill-advised.
Yes, Wisdom Audio controlled the system, and specified its set up. I was merely commissioned to shut my factory down for two weeks so we could build all of the cables you see in the photo. As everyone knows who’s attended my shows, Synergistic Research has some of the best sound at show, every time.

Ted Denney
Lead designer, CEO Synergistic Research Inc.
 
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...that's nice, but my point was the photo shows a bazillion cables run in parallel, and in close proximity to each other, which has always been ill-advised.

Yes. And not only that, these are commercial industrial wires, and cords and outlets very carefully chosen for sound quality. No fancy audiophile aftermarket cables, and power cords. And yet, the sound was extremely resolving and natural.
 
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Foundation XL Interconnects: $1,199 for a 1m pair -compare to Cardas Clear Beyond Interconnects: $3,875 for a 1m pair

Foundation XL Speaker Cables: $1,599 for an 8ft pair compare to Cardas Clear Beyond Speaker Cables: $7,500 for an 8ft pair

SRX XL Power Cord: $13,000 for a 6ft cable compare to Nordost Odin Gold Power Cord: $34,999.99 for a 1.25m cable (about 4.1ft)

PowerCell 8 SX Power Conditioner: $3,995 compare to Shunyata Research Denali 6000/S v2: $6,000.
Ted,

Did you compare Baseline or lower models to other companies, top-of-the-range (Cardas Clear Beyond, Nordost Odin Gold), or higher-tier (Shunyata Research Denali) products?
 
I liked your previous avatar better -- a picture of you.
As handsome as Bob is, i still like the looks of the VYGER better ! ;)
 
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Yes. And not only that, these are commercial industrial wires, and cords and outlets very carefully chosen for sound quality. No fancy audio, aftermarket cables, and power cords. And yet, the sound was extremely resolving and natural.
You guys are funny, obviously each talking past each other about a different system !:p
 
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Ted,

in all seriousness, one reason i have a negative disposition toward your products is that for a number of years you showed at audio shows with gear i wanted to hear. and your demonstrations got in the way of my interests. so it was annoying. closed doors, scheduled times, all that stuff. not my cup of tea. at a show i want to hear the gear 'naked'.

nothing personal, but i just got an attitude about it and decided to just ignore your products. just too 'in your face' an approach for me. i did sit through a couple of your demo's at one time or another so i did realize that your approach did something positive. but beyond that never could get my head around thinking about it.

the Million Dollar System thing you did at CES 2002 (in an off site auditorium down the street from the Alexis Park) was crazy stuff. i do take my hat off to you for showmanship. maybe the most over-the-top single thing ever in high end audio. you set the bar impossibly high. you do have lots of gumption for sure.

View attachment 143827

View attachment 143826
You need a shematics for this:p, keep it simple then it sound good. Minimize plugs

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Ted,

Did you compare Baseline or lower models to other companies, top-of-the-range (Cardas Clear Beyond, Nordost Odin Gold), or higher-tier (Shunyata Research Denali) products?

It’s part of our product development process. When we come out with a new product, it needs to beat whatever is considered the industry leader at twice its price, or more. The cornerstone of our marketing program is to make our products available to qualified customers through our authorized dealers and distributors. If you’re interested, I invite you make these comparisons for yourself. You will be extremely surprised. Extremely.

Foundation XL Interconnects: $1,199 for a 1m pair -compare to Cardas Clear Beyond Interconnects: $3,875 for a 1m pair

Foundation XL Speaker Cables: $1,599 for an 8ft pair compare to Cardas Clear Beyond Speaker Cables: $7,500 for an 8ft pair

SRX XL Power Cord: $13,000 for a 6ft cable compare to Nordost Odin Gold Power Cord: $34,999.99 for a 1.25m cable (about 4.1ft)

PowerCell 8 SX Power Conditioner: $3,995 Note: PC 8SX comes standard with a 5-foot Foundation SX 10awg power cable $699 retail in this price. Compare to Shunyata Research Denali 6000/S v2: $6,000.

Ted Denney
Lead designer, CEO Synergistic Research Inc.
 
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