I do believe that you need some more insight and real world experience to see the full picture.
Running a retail and/or distribution business depending on the setup involves negotiations, trade-ins, heavy investment in demo units, home loans, financial support, warranty + all of the overhead involved in running any business (rent, salaries, insurance, ...). Adding to this is the need of extensive PR and marketing activities throughout all channels - IRL and online. We did three shows last year (including our own - Take 5) + dedicated events in Sweden only.
If you manage to succeed, you're looking at a limited sales number on the higher level in a normal year on a small market such as Sweden (US and UK are vastly different though of course in terms of market size).
Fact is that most businesses within this space are working overtime to survive on the current market where few are truly flourishing.
/ Marcus,
www.perfect-sense.se