I recently started offering what I think is the best value for the money PCs you can get. Pure copper contacts with rhodium plating, genuine Furutech plugs, 9g mil-spec wire w/ teflon insulation, $299!
zenwaveaudio.com
I've sold a few but mostly, nobody is interested... I can tell you that the market for lower-priced high-value cables seems extremely limited. I can't understand this, so let me know if you have any ideas, but people only want to buy a company's highest end offerings. So if your budget is $299 for a PC people look for companies that offer $299 PCs as their highest end cable. I've tried different approaches but I find it difficult to sell any of my reasonably priced offerings.
It's frustrating for me I can't seem to sell my lower priced cables even though they are very competitive and IMO the best you can buy for the money. This might help you understand why an audio company focuses on their highest priced offerings, IME that's really all they can sell.
I'm at the point where I feel I need to start a whole new business in order to have any chance of selling these cables. So... it's not just the industry, the buying habits of audio enthusiasts is peculiar and not intuitive, and it doesn't lend itself to being able to sell a wide $-range of products.